Why would a boxing match add any material exposure? Boxing has next to no worldwide appeal. Gets substantially less views in the US than fake wrestling. Well less than 1M PPV buys. Think it’s around 1MM in the UK.The AJ fight would be massive in terms of exposure. I’m trying to think of something bigger as a one off non football event. Everyone one of these adds to the stadium brand and obviously naming rights value. I think what I failed to realise but levy probably realised from day 1 was just what a juggernaut the stadium could become as a stand alone brand. Which ultimately adds value and cache to the club.
I mean, it’s better to have an event than not to have one, and I guess maybe a slightly diff audience than normal, but it’s not like that’s some genius move that will have naming rights sponsors lining up to increase their bid.