The Naming Rights Thread

[vegassd]

On the stadium naming rights , are there now just too many names involved in Spurs for the stadium to have a sponsor.
For example F1 racing partners are Pirelli would they want F1 karting to be held at The Goodyear Stadium , or would Cinch want to be associated with The Cazoo Stadium ?
Have no idea about marketing but would brands take that into consideration when signing up for sponsorship

You're probably right about certain companies not wanting to get involved based on existing sponsors, but that would be true of all clubs, and it's not like there's a shortage of companies in the world!

I think part of the hold up will be that we want a partner rather than just a sponsor. It won't be a case of a company giving us £20m/year to paint their logo on the roof. It will be somebody who wants to connect to everyone who visits the stadium (e.g. football, NFL, concerts) and look to win them as customers. So something fairly generic, like finance or technology would seem sensible.

There were rumours of HSBC being lined up pre-Covid. No idea how true or close to a deal that was, but I could see a company like that being a fit. I'm pretty sure a naming rights deal would have been plan A for Levy, but it's definitely not worth selling out to a crap partner just to get the extra money rolling in.

 

[SirHarryHotspur]

You're probably right about certain companies not wanting to get involved based on existing sponsors, but that would be true of all clubs, and it's not like there's a shortage of companies in the world!

I think part of the hold up will be that we want a partner rather than just a sponsor. It won't be a case of a company giving us £20m/year to paint their logo on the roof. It will be somebody who wants to connect to everyone who visits the stadium (e.g. football, NFL, concerts) and look to win them as customers. So something fairly generic, like finance or technology would seem sensible.

There were rumours of HSBC being lined up pre-Covid. No idea how true or close to a deal that was, but I could see a company like that being a fit. I'm pretty sure a naming rights deal would have been plan A for Levy, but it's definitely not worth selling out to a crap partner just to get the extra money rolling in.

Think all those rumours are just that , wasn't Amazon another one that was doing the rounds. Had a look at THFC partners and see that we have two financial partners HSBC and AstroPay so there doesn't seem to be any problem of conflicting interests, Astropay isn't actually a bank as such but they do offer a savings account as HSBC must do.

 

[bombarda]

On the stadium naming rights , are there now just too many names involved in Spurs for the stadium to have a sponsor.
For example F1 racing partners are Pirelli would they want F1 karting to be held at The Goodyear Stadium , or would Cinch want to be associated with The Cazoo Stadium ?
Have no idea about marketing but would brands take that into consideration when signing up for sponsorship

It likely to be more the other way around. Cinch, for example, will have exclusivity rights so that other car traders can't become a sponsor. Same goes with Heineken/Beavertown and other beers, HSBC with banking, HP with IT etc. The F1 partners would likely confuse things slightly though, as you're right. Despite Pirelli being an F1 partner (I'm taking your word for it here, I have no idea about F1), they're not a Spurs partner. In fact, I wonder what affect that has on the Kuhmo partnership. My guess is that Pirelli have to sit out the activity at the stadium. Or perhaps Kuhmo do.

 

[dovahkiin]

https://www.kroll.com/-/media/kroll-images/pdfs/european-football-stadium-naming-rights-report-2024.pdf

 

[Misfit]

£15m a season is nothing to sniff at if we can get it.

Depends how much revenue to the club think having our name associated with all these events brings in I suppose.

 

[JamieSpursCommunityUser]

If we get planning permission to increase the number of non football events from 12 to 30.

The Women's game continues to grow.

And a possible future London NFL team.

Then it could be a lot more than £15m.

I can see the argument for sitting tight and growing our brand / online presence for another year.

 

[Hoopspur]

 

[newbie]

£15m a season is nothing to sniff at if we can get it.

Depends how much revenue to the club think having our name associated with all these events brings in I suppose.

6 and a bit seasons to pay for Tanguy

 

[fishhhandaricecake]

£15m a season is nothing to sniff at if we can get it.

Depends how much revenue to the club think having our name associated with all these events brings in I suppose.

Correct, Levy pretty much said as much and that this is the trade-off, also they're looking for the right partner as it would be very long-term.

 

[$hoguN]

I’m guessing we aren’t rushing with this as hearing Tottenham Hotspur stadium is good advertising in itself

 

[Wine Gum]

If we get planning permission to increase the number of non football events from 12 to 30.

The Women's game continues to grow.

And a possible future London NFL team.

Then it could be a lot more than £15m.

I can see the argument for sitting tight and growing our brand / online presence for another year.

Post in thread 'New Stadium Details And Discussions'
https://spurscommunity.co.uk/index....um-details-and-discussions.38802/post-8814928

 

[danielneeds]

Atletico just annouced a deal with the Saudis to sponsor the Wanda. Not sure of the figures but it’s for an airline that doesn’t start flying til 2026…

 

[talkshowhost86]

I wonder if we're sitting on this to work out whether any naming-rights deal would need to actually be at arms length or not.

If not then I suspect we'll sell the club and be playing in the 'Kim Jong Un Stadium of Fun' before too long.

By which point I'll probably have transferred my support to AFC Whyteleafe

 

[Dunc2610]

I wonder if we're sitting on this to work out whether any naming-rights deal would need to actually be at arms length or not.

If not then I suspect we'll sell the club and be playing in the 'Kim Jong Un Stadium of Fun' before too long.

By which point I'll probably have transferred my support to AFC Whyteleafe

Hasn't Levy said numerous times that the exposure of 'The Tottenham Hotspur Stadium' is worth more than any naming rights deal?

 

[Wick3d]

Hasn't Levy said numerous times that the exposure of 'The Tottenham Hotspur Stadium' is worth more than any naming rights deal?

Partially true. If someone offered the deal he wanted, he wouldn't give a shit about exposure.

 

[Albertbarich]

I wonder if we're sitting on this to work out whether any naming-rights deal would need to actually be at arms length or not.

If not then I suspect we'll sell the club and be playing in the 'Kim Jong Un Stadium of Fun' before too long.

By which point I'll probably have transferred my support to AFC Whyteleafe

I think with the boxing and all the other stuff they won’t care about arms length. If the money is right they will go for it.

 

[TheChosenOne]

I wonder if we're sitting on this to work out whether any naming-rights deal would need to actually be at arms length or not.

If not then I suspect we'll sell the club and be playing in the 'Kim Jong Un Stadium of Fun' before too long.

By which point I'll probably have transferred my support to AFC Whyteleafe

There’s only one AFC I recognise and that is Bournemouth

 

[Timbo Tottenham]

There’s only one AFC I recognise and that is Bournemouth

*and Wimbledon.

 

[ukdy]

*and Wimbledon.

*and Solihull

 

[Bluto Blutarsky]

Hasn't Levy said numerous times that the exposure of 'The Tottenham Hotspur Stadium' is worth more than any naming rights deal?

He has also said he wants to win trophies...

(Just because he says something, does not make it true.)