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The Naming Rights Thread

worcestersauce

"I'm no optimist I'm just a prisoner of hope
Jan 23, 2006
26,891
45,040
I guess the lack of a naming rights deal has given us exposure we wouldn't get with one, the Fidelity Feduciary Bank stadium doesn't really get our name out there like the Tottenham Hotspur stadium does.
 

Wig

Well-Known Member
May 23, 2018
2,812
11,078
There's no doubt that having Mourinho, and all the extra media attention and spotlight that comes with him, should put us in a stronger position for negotiating for top level sponsors including for the stadium naming rights. Would be interesting to see what develops and who we can attract.
 

Graysonti

Well-Known Member
May 8, 2011
3,904
5,823
There's no doubt that having Mourinho, and all the extra media attention and spotlight that comes with him, should put us in a stronger position for negotiating for top level sponsors including for the stadium naming rights. Would be interesting to see what develops and who we can attract.

Stadium looks magnificent on CL nights
 

Shadydan

Well-Known Member
Jul 7, 2012
38,247
104,143
There's no doubt that having Mourinho, and all the extra media attention and spotlight that comes with him, should put us in a stronger position for negotiating for top level sponsors including for the stadium naming rights. Would be interesting to see what develops and who we can attract.

The Amazon arena ;)
 

NHAndy

Active Member
Aug 2, 2010
166
237
You can't have been listening properly. In the week or so before the game I had messages from family over there (who don't know anything about football) saying things like "Isn't Tottenham your team? They were just talking about them on the news" because they kept mentioning it on TV and I believe there was even a special feature on one of the channels showing all about the new stadium and how the retractable pitch works etc. By all accounts (except yours) we got absolutely loads of coverage not just before the game but during it as well.
Nope. Not around these parts (Boston). The games weren’t shown nationally and, unless you live in areas where the games were shown as “local”, you wouldn‘t have seen them. In the highlight packages (half-time and full-time) there was a mention of the stadium but the other packages said “in London”. There was no video of the stadium - I was expecting there to be because of the quality of the stadium, the rectractable pitch and the NFL dressing rooms. One of the games was an early kick-off so no mention during other games.

i don’t hear every news/sports bulletin but i might have heard one that mentioned the name of the stadium but without explanation of the significance of the name. Raider QB Derek Carr in post-match interview on ESPN said the stadium “was great” and talked about being a guest at the Bayern Munich game. Coach John Gruden said they had ”a lot of fun in London”. That’s about all the coverage there was.

in your family’s area the news may have mentioned the name of the stadium. It meant something to them (because of you) but wouldn’t have meant anything to anyone else. If they live in the tv market area for one of the games there may have been a feature as you describe. But that wouldn’t have been seen by 80% of the country. So - as I said - disappointing exposure!
 
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L-man

Misplaced pass from Dier
Dec 31, 2008
9,979
51,364
“We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money,” said Levy. “If we can’t meet those three criteria, we won’t do it. At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment.”

 

Pellshek

Well-Known Member
Dec 30, 2015
2,509
7,289
A bit strange that Levy would say that last bit out loud, and hard to know what to make of it. I mean, I guess he's telling the truth?

I'd always assumed naming rights would be part of the overall financing & repayment plan, but if Levy's this cool about it, maybe not. Maybe that money is extra gravy on our Christmas cake.
 
May 17, 2018
11,872
47,993
A bit strange that Levy would say that last bit out loud, and hard to know what to make of it. I mean, I guess he's telling the truth?

I'd always assumed naming rights would be part of the overall financing & repayment plan, but if Levy's this cool about it, maybe not. Maybe that money is extra gravy on our Christmas cake.

Could be a way to pressure someone who doesn't meet the third.
 

yido_number1

He'll always be magic
Jun 8, 2004
8,645
16,810
Can't believe we haven't delivered on the naming rights yet? Seems a little bit of a cock up that this wasn't secured before the stadium was built ready to go when we opened. We've basically had a year or so where we could have had significant extra income wasted.
 

McFlash

In the corner, eating crayons.
Oct 19, 2005
12,740
45,363
Can't believe we haven't delivered on the naming rights yet? Seems a little bit of a cock up that this wasn't secured before the stadium was built ready to go when we opened. We've basically had a year or so where we could have had significant extra income wasted.
But it can also be said that we've got a year of increasing our global brand name, with concerts and sporting events being held at the 'Tottenham Hotspur Stadium'.
Maybe it's paying off in other ways.
 

whitelightwhiteheat

SC Supporter
Jul 21, 2006
6,517
3,195
Can't believe we haven't delivered on the naming rights yet? Seems a little bit of a cock up that this wasn't secured before the stadium was built ready to go when we opened. We've basically had a year or so where we could have had significant extra income wasted.

I read somewhere that Levy was happy to give it time - Especially for coverage of American Football in the States for the media to use "The Tottenham Hotspur Stadium" which spreads the word of Tottenham Hotspur into a new market, which makes sense I suppose. If it's just "The Qatar Airlines" stadium who really cares?

I want to know when do we stop calling it "The New Stadium" though. At what point is it just our stadium, not the new one.
 

Gassin's finest

C'est diabolique
May 12, 2010
37,353
87,816
Can't believe this same complaint is getting recycled out, when this very thread discusses that "The Tottenham Hotspur Stadium" is more lucrative than any corporate branding. Tottenham Hotspur is now known to NFL fans in the US (and there's a shit load of them), getting advertised all over Ticketmaster etc for the G'n'R gigs, the upcoming boxing matches... this is a huge money spinner for us.
 

yido_number1

He'll always be magic
Jun 8, 2004
8,645
16,810
But it can also be said that we've got a year of increasing our global brand name, with concerts and sporting events being held at the 'Tottenham Hotspur Stadium'.
Maybe it's paying off in other ways.
Maybe we should wait another 10 years to keep building it up then. By your reckoning every year we wait will be more exposure.
 

yido_number1

He'll always be magic
Jun 8, 2004
8,645
16,810
Can't believe this same complaint is getting recycled out, when this very thread discusses that "The Tottenham Hotspur Stadium" is more lucrative than any corporate branding. Tottenham Hotspur is now known to NFL fans in the US (and there's a shit load of them), getting advertised all over Ticketmaster etc for the G'n'R gigs, the upcoming boxing matches... this is a huge money spinner for us.
Not being funny but how many sports teams have you started supporting because you saw their name on a music ticket? Have you started supporting any of the teams we've played friendlies against in the US?
 

Gassin's finest

C'est diabolique
May 12, 2010
37,353
87,816
Not being funny but how many sports teams have you started supporting because you saw their name on a music ticket? Have you started supporting any of the teams we've played friendlies against in the US?
Its not about getting supporters, its about increasing the brand revenue. More events at the venue means the name gets spread into different markets, which opens up the range of sponsorship partnerships. It all generates cash for the club, but also attracts buyers with revenue opportunities.
 

McFlash

In the corner, eating crayons.
Oct 19, 2005
12,740
45,363
Maybe we should wait another 10 years to keep building it up then. By your reckoning every year we wait will be more exposure.
I'm sure we'll get a sponsorship deal soon(ish) but my point is that without one, we're profiting in a different way.
I'm pretty sure that if we needed naming rights, Levy would have done it by now but what he's actually doing is showing off the versatility and marketability of the stadium first.
After seeing what it can do, we'll get a better deal and will have a wider choice of companies interested.

Edit. And in the meantime, spreading the club name about a bit can't do any harm.
 
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