The Naming Rights Thread

Wig

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Levy recently said in an interview in December...
“We are only going to do a naming-rights deal if we get the right brand, in the right sector, on the right money,” he told the Evening Standard.
“If we can’t meet those three criteria, we won’t do it. At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment.”

It's not like other sponsorships (shirt, sleeve, various partnerships) where you can chop and change so easily, as once the stadium adopts the new sponsored name the name will stick. So he's holding out for the very best possible deal that will last at least a generation. And in the meantime we have the Tottenham Hotspur Stadium. Can't complain about that.
 

yido_number1

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I'm sure we'll get a sponsorship deal soon(ish) but my point is that without one, we're profiting in a different way.
I'm pretty sure that if we needed naming rights, Levy would have done it by now but what he's actually doing is showing off the versatility and marketability of the stadium first.
After seeing what it can do, we'll get a better deal and will have a wider choice of companies interested.

Edit. And in the meantime, spreading the club name about a bit can't do any harm.
I love how Levy not managing to get a naming rights deal across the line get's spun into a positive. Even if we had a naming deal people would still be saying things like we're live at the HSBC Arena home of Tottenham Hotspurs.
 
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I love how Levy not managing to get a naming rights deal across the line get's spun into a positive. Even if we had a naming deal people would still be saying things like we're live at the HSBC Arena home of Tottenham Hotspurs.
Do "people" say "The Etihad, home of Manchester City", or "The Emirates, home of Arsenal FC", or "The King Power Stadium, home of Leicester City"?

No. They don't.
 

McFlash

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I love how Levy not managing to get a naming rights deal across the line get's spun into a positive. Even if we had a naming deal people would still be saying things like we're live at the HSBC Arena home of Tottenham Hotspurs.
I love how you're trying to use it as a stick to beat him with, instead of listening to what the man himself has said.

He could have got deals across the line but he wants the RIGHT deal. The one that's best for the club.
Meanwhile, gaining coverage as the Tottenham Hotspur Stadium, is not doing us any harm.
 

McFlash

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Fans no commentators yes. Especially the US commentators.
But if boxing, or concerts, or rugby matches are advertised...?
It's also about the audience outside of football - it's a multi-use arena.
 

RikkiRocket

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Armitage Shanks Stadium has a nice ring (no pun intended) to it.

we are right now toilet, makes sense. 😀
 

LeParisien

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I love how Levy not managing to get a naming rights deal across the line get's spun into a positive. Even if we had a naming deal people would still be saying things like we're live at the HSBC Arena home of Tottenham Hotspurs.
I laughed because I worked at the club for a year before I realised that’s not our name 😆
 

Kiedis

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Everton have got their naming rights in place and they haven’t even broken ground yet!
Their main share holder has paid 30 million to be allowed to enter a bidding process for the naming rights. It sounds shady as hell.

And they need all the shady help they can get, they're bleeding money.
 

Graysonti

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Their main share holder has paid 30 million to be allowed to enter a bidding process for the naming rights. It sounds shady as hell.

And they need all the shady help they can get, they're bleeding money.
Is the right answer
 

Pellshek

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I think I've just realised why Levy hasn't seemed arsed about the naming rights. I've been as baffled as anyone by his seeming disinterest in the matter, but now that I think about it, the reason is blindingly obvious.

Looks like AJ will be fighting at the stadium in June. I think the other 2020 non-soccer events that we know of are 2 Gn'R gigs, 2 NFL games, the Saracens rugby day, a Rugby League Ashes Test (in November) and hopefully that big fight. That's 7 major events. If I recall correctly, we have planning permission for 16, and I'd expect several more of those remaining slots to go in the coming months.

All the while, Spurs continue to lean heavily on the "Tottenham Hotspur Stadium" branding, including for all these events.

I think what's happening here is that we all way - waaaaaayyyyy - overestimated the sponsorship value of being in situ as stadium sponsor on Day 1 - along with the publicity the stadium opening would get - and we all way - waaaaaaaay - underestimated the added value that a couple of years of successful events being held at the venue would offer. Big bookings like the AJ fight really drive home what potential sponsors might expect for their investment.

Also seriously underestimated - certainly by me - was how widespread the use of the name "Tottenham Hotspur Stadium" would become. We're getting used to hearing those words on American lips. And South Korean ones. That branding, which I thought was a mere placeholder till the sponsor came along, is, amazingly, in itself gaining equity! That's nuts. At this point, any naming rights sponsor is not only getting the international, multi-event profile of the venue, they're also getting that increasingly famous arena, the "Tottenham Hotspur Stadium".

In context, the fireworks on opening night were small beans. Levy, I think, realised this all along. The real goldust was in what the place would become in the proceeding 2 or 3 years.


TL-DR: Get an MBA, kids.
 

coys200

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The AJ fight would be massive in terms of exposure. I’m trying to think of something bigger as a one off non football event. Everyone one of these adds to the stadium brand and obviously naming rights value. I think what I failed to realise but levy probably realised from day 1 was just what a juggernaut the stadium could become as a stand alone brand. Which ultimately adds value and cache to the club.
 

Bulletspur

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I think I've just realised why Levy hasn't seemed arsed about the naming rights. I've been as baffled as anyone by his seeming disinterest in the matter, but now that I think about it, the reason is blindingly obvious.

Looks like AJ will be fighting at the stadium in June. I think the other 2020 non-soccer events that we know of are 2 Gn'R gigs, 2 NFL games, the Saracens rugby day, a Rugby League Ashes Test (in November) and hopefully that big fight. That's 7 major events. If I recall correctly, we have planning permission for 16, and I'd expect several more of those remaining slots to go in the coming months.

All the while, Spurs continue to lean heavily on the "Tottenham Hotspur Stadium" branding, including for all these events.

I think what's happening here is that we all way - waaaaaayyyyy - overestimated the sponsorship value of being in situ as stadium sponsor on Day 1 - along with the publicity the stadium opening would get - and we all way - waaaaaaaay - underestimated the added value that a couple of years of successful events being held at the venue would offer. Big bookings like the AJ fight really drive home what potential sponsors might expect for their investment.

Also seriously underestimated - certainly by me - was how widespread the use of the name "Tottenham Hotspur Stadium" would become. We're getting used to hearing those words on American lips. And South Korean ones. That branding, which I thought was a mere placeholder till the sponsor came along, is, amazingly, in itself gaining equity! That's nuts. At this point, any naming rights sponsor is not only getting the international, multi-event profile of the venue, they're also getting that increasingly famous arena, the "Tottenham Hotspur Stadium".

In context, the fireworks on opening night were small beans. Levy, I think, realised this all along. The real goldust was in what the place would become in the proceeding 2 or 3 years.


TL-DR: Get an MBA, kids.
Baffled because Levy in your opinion seems disinterested in the naming rights, give me a break! I stopped reading after that!
 

coys200

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It must be a fine line between growing the club brand and stadium brand with “Tottenham Hotspur stadium “ as opposed to getting naming rights. It’s quite a unique situation for a football club in Europe. There has never been a stadium that will get as much global exposure in Europe with the combination of PL CL NFL boxing concerts etc. The stadium in its own right could become as famous as Wembley or Madison square gardens.
 

Pellshek

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Baffled because Levy in your opinion seems disinterested in the naming rights, give me a break! I stopped reading after that!
Bafflement at Levy's relaxed attitude to the naming rights has been a running theme on this thread for over a year.

So the hostile tone of your post was not only uncalled for, it was also ignorant about the debate in this thread. So you need watch your fucking manners and pay better attention.
 
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