- Dec 23, 2004
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Ironic.Naming rights has nowt to do with Bezos net worth. Two different things. However, he of course can greatly influence this decision. Which may be a part of a bigger goal for Bezos... Which is to make Joe Lewis an offer he can't refuse. Take ownership. And then go get himself an NFL team a year or two later.
The latter can certainly financially benefit Amazon to some extent. So it's a little bit more of a vanity project. But the football team? That can be a significant money maker for Amazon, for many obvious reasons. Yet, one not as obvious is making traction with the Asian market. Amazon have struggled a little bit getting a firm foothold in China, in particular. But football, and the PL in particular is HUGE deal in that market. So, having naming rights and owning the team is mutually beneficial to both Bezos (as the club value will increase exponentially) and Amazon creates a back door into the Asian market.
Outside the box thinking is at the heart of what has made them so successful.
Not that any of the above is certain to happen. More likely than not it won't. But i can definitely see the logic behind making such a decision.