- Jul 17, 2008
- 5,416
- 21,968
On revenue we're 5th in England and 9th in the world. So reasonable expectations might look like this:
Highly defensive football, terrible cup performances (not failing to win them, but losing to the likes of Colchester, Mura, Pacos de Ferreira etc), the most expensive tickets in the world, and mediocre league performances four years in a row now is not reasonable. It's not outside our control. It's the result of some very, very, very bad decision-making. Which is a real shame because I do think the board generally did fairly well up until that infamous no-transfers-window.
- Consistently playing good football.
- Qualifying for the Champions League more often than not, especially from next year when 5th in England will normally get a place.
- Occasionally having a poor season where with several games to go we're out of the UCL race, but also occasionally having a good season where we challenge for the title.
- Having sufficient squad depth to perform reasonably in domestic cups even when we rotate.
- Consistently very strong European performances given our greater financial strength than all bar 5 clubs on the continent - UCL quarter-finals, or at least getting to the semi-final if we're in the Europa. The Conference League should be winnable even with some rotation throughout.
- Comparable ticket prices to e.g. Arsenal who are similar in expectations, location, and having a modern ground. They charge an average of £1,095 when they are in the Europa, including 7 cup matches. Our prices are significantly higher despite no cup games being included.
And that's a fair response