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The Naming Rights Thread

HNIM

Well-Known Member
Aug 12, 2020
1,834
4,657
If anyone is worrying about influence on kit just look at the god awful kit we wore on wkend and satisfy yourself that Google will never let their name be associated with such muck!
Beauty is in the eye of the beholder. My wife bought that shirt and while watching Saturday's match decided she wanted a pair of the neon yellow socks too.
 

sidford

Well-Known Member
Oct 20, 2003
11,380
29,903
Beauty is in the eye of the beholder. My wife bought that shirt and while watching Saturday's match decided she wanted a pair of the neon yellow socks too.
As a lad with big ears and nose I'm grateful that beauty is in eye of the beholder but even that kit is beyond saving (although if my missus donned it with the neon socks on a Saturday night I think I would change my mind!)
 

lincspurs

Well-Known Member
Jan 19, 2011
691
1,330
Beauty is in the eye of the beholder. My wife bought that shirt and while watching Saturday's match decided she wanted a pair of the neon yellow socks too.
I was surprised how many people, who have not seen it before, commented positively about it on Sat.
 

irradiation

Member
May 26, 2019
28
63
We'll have to rename one of our bars 'The Search Bar'.

That would be perfect for the long-unopened skybar. It’s long, horizontal, and on top of the page- err, stadium. It was supposedly being reserved for the corporate partner too at that. What a happy little coincidence it would be.
 

fishhhandaricecake

Well-Known Member
Nov 15, 2018
19,263
48,153
If we joined forces with Google would that mean we could get them to alter their search bar so no-one is allowed to search things like "When did Tottenham last win a trophy" or "What is Spursy" or at least we could influence the results lol.
 

carmeldevil

Well-Known Member
May 15, 2018
7,667
45,873
If we joined forces with Google would that mean we could get them to alter their search bar so no-one is allowed to search things like "When did Tottenham last win a trophy" or "What is Spursy" or at least we could influence the results lol.

“What is Arsenal”

reply: “What is Woolwich”
 

Harrier

Well-Known Member
May 20, 2021
1,776
5,203
Beauty is in the eye of the beholder. My wife bought that shirt and while watching Saturday's match decided she wanted a pair of the neon yellow socks too.
Yeah, but does she wear it during our matches or for snorkelling at Weymouth?!
 

THFCSPURS19

The Speaker of the Transfer Rumours Forum
Jan 6, 2013
37,891
130,525

Spurs in talks with Google about naming rights for Tottenham Hotspur stadium​

The north London club have been looking for a long-term deal worth more than £25 million a year

Tottenham Hotspur have had talks with Google about a potential sponsorship of their £1 billion stadium.

The north London club have been looking for a long-term deal worth more than £25 million a year and have spoken to a number of big companies including Uber, FedEx and Amazon during the three years since they moved into their new home.

Although no agreement with Google is close, it would be an interesting step for the technology company to align themselves with one club as opposed to a league. They have agreements with the NBA and the MLB in the United States although in March they announced a multi-year partnership with McLaren Racing as a new partner of the Formula 1 Team and the MX Extreme E Team for this season.

When Tottenham opened their 62,850-capacity stadium in 2019, the club’s chairman Daniel Levy said: “We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money.”

Many expected a naming rights deal to quickly follow to help the finances but various factors including the pandemic made that hard. There has also been a suggestion that Tottenham wanted to keep the stadium clean as it might be more attractive for a potential buyer.

Levy hired Todd Kline, formerly of the Miami Dolphins, in 2021 to oversee the commercial deals including finding a partner for the stadium who would be compatible with their shirt sponsor AIA, an insurance company, whose deal expires in 2027.
Another stumbling block has been the club’s financial demands which would make their deal among the biggest in the world. The highest naming rights deal was made by Scotiabank for Toronto’s Maple Leafs and Raptors Arena in 2018, worth Canadian $800 million (about £527 million), or £26 million a year. Social Finance agreed to a 20-year deal worth a total of $400 million (£361 million in total or 18 million a year) to place their name on the Los Angeles Rams and Chargers’ new home in 2019.

A further factor is that Uefa have sponsorship regulations that forbid the stadium being referred to by its sponsor but for certain circumstances. Therefore, for example, Emirates Stadium is known as Arsenal Stadium in Uefa competitions.

Tottenham could also want a partner like Google for the technological help it would bring. The company’s deal with McLaren means that it has provided products, services and software to help the Formula One team. McLaren use Android-powered devices and Chrome browser for all race operations this season.
 

Qualsonic

Good Grief
Nov 24, 2010
3,063
6,689
Beauty is in the eye of the beholder. My wife bought that shirt and while watching Saturday's match decided she wanted a pair of the neon yellow socks too.
If that's her taste, I reckon that makes you the elephant Man...
 
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