The Naming Rights Thread

[Bluto Blutarsky]

But the value gained by THFC from the enhanced global recognition will also be very significant.

If that extra exposure is worth millions a year to someone else, it’s probably worth it to Spurs.

The question is how wisely that value is realised. As has been said already, the key is whether the word Tottenham is incorporated in the name.

Nobody watching the NFL from the US is thinking about the stadium name - let alone opting to support an English football team, or actually spend money on said team. And I doubt many people attending events in person were not already aware of Tottenham Hotspur.

There is virtually no economic benefit to calling it Tottenham Hotspur Stadium - and certainly not the millions of dollars in lost revenue for the last 4 years.

I do think supporters need to take some heat on this one though. When the stadium was under construction, a lot of supporters referred to it a New White Hart Lane - and suggested that is how they would refer to it, no matter the sponsor. That is not exactly the ringing endorsement that a company wants to hear when its deciding on a large naming rights contract.

 

[fridgemagnet]

Nobody watching the NFL from the US is thinking about the stadium name - let alone opting to support an English football team, or actually spend money on said team. And I doubt many people attending events in person were not already aware of Tottenham Hotspur.

There is virtually no economic benefit to calling it Tottenham Hotspur Stadium - and certainly not the millions of dollars in lost revenue for the last 4 years.

I do think supporters need to take some heat on this one though. When the stadium was under construction, a lot of supporters referred to it a New White Hart Lane - and suggested that is how they would refer to it, no matter the sponsor. That is not exactly the ringing endorsement that a company wants to hear when its deciding on a large naming rights contract.

That's one hell of a leap; one what were they likely to call a stadium built on the same footprint as the old one, especially as during construction there were only the odd leaked pictures of models given out to prospective sponsorship clients with their name on the roof e.g google and Fedex but it was leaked images nothing official. I remember the Nike rumours.

There's one reason alone it's taking forever; Daniel Levy and him wanting a very specific type of partner at a price point that's very salty for a club that hasn't won anything for decades. Now maybe there were lucrative ones lined up had we won the CL final for example which would've been out of his hands.

I also recall some point during the stadium build there being a big survey put out by the club asking things such as food styles/drinks prices, to pick/rank numerous hypothetical sponsors, what type of sponsor would you like to see at the stadium, all sorts that I can't recall. None of those sponsors were "High Street" the were all Bluechip names that only really deal with people/companies who have access to one of those black bankcards.
The other thing I recall being a thing we were exploring was cornerstone investment (I think!) so numerous big partners rather than just one "name attached" no clue if we shifted from that.

 

[sidford]

Outside of dodgy connections like companies from same region sponsoring stadiums (a Saudi co sponsoring a PIF owned club) it is really difficult to get a company to see the value of sponsoring a stadium. Spend of that sort of size needs justifying and it's very hard to get accurate figures as to how it creates leads for the sponsoring company.
It's much easier to do that with online advertising, direct marketing etc because those leads can be tracked all the way through but all you can create through stadium advertising is brand awareness which is very hard to track.

If we get any type of naming rights then fair play to the club. It's definitely not a stick to beat them with that we haven't got one yet

 

[Krafty]

It wouldn’t surprise me that the positive press and atmosphere generated by Ange and his style of football has made us a more attractive entity to be associated with.

Also the main man not being English might also be more attractive - I don’t think a blue chip company sponsor a team/stadium in the EPL to crack the UK market, a more international appeal might be more interesting

 

[Dougal]

It wouldn’t surprise me that the positive press and atmosphere generated by Ange and his style of football has made us a more attractive entity to be associated with.

Also the main man not being English might also be more attractive - I don’t think a blue chip company sponsor a team/stadium in the EPL to crack the UK market, a more international appeal might be more interesting

Vegemite Stadium?

Yep, I’ve gone with the stereotyped view of someone. The leprechauns will be so disappointed in me.

 

[Led's Zeppelin]

Nobody watching the NFL from the US is thinking about the stadium name - let alone opting to support an English football team, or actually spend money on said team. And I doubt many people attending events in person were not already aware of Tottenham Hotspur.

There is virtually no economic benefit to calling it Tottenham Hotspur Stadium - and certainly not the millions of dollars in lost revenue for the last 4 years.

I do think supporters need to take some heat on this one though. When the stadium was under construction, a lot of supporters referred to it a New White Hart Lane - and suggested that is how they would refer to it, no matter the sponsor. That is not exactly the ringing endorsement that a company wants to hear when its deciding on a large naming rights contract.

You appear to be missing the whole point of repetitive global coverage, and why so many companies are prepared to pay big money for it.

And you appear to believe football clubs are exempt from its value, and that selling it to someone else is pure profit.

Still, we disagree, have explained why, and still disagree. No point continuing to go backwards and forwards saying the same things.

 

[coysjod]

We have this sporting goods store chain in Sweden that would’ve been perfect for the naming rights, shame they can’t afford it.

 

[Hoopspur]

It wouldn’t surprise me that the positive press and atmosphere generated by Ange and his style of football has made us a more attractive entity to be associated with.

Also the main man not being English might also be more attractive - I don’t think a blue chip company sponsor a team/stadium in the EPL to crack the UK market, a more international appeal might be more interesting

I would rather think it's been a little more in the long term planning than maybe the 3 months of Ange? In the long term planning Ange, Harry Kane and the like etc are all relatively transient. I'd suggest it is the football, events, go-karting, hotels etc etc that are the key to all this. The vision.

 

[SamR]

Outside of dodgy connections like companies from same region sponsoring stadiums (a Saudi co sponsoring a PIF owned club) it is really difficult to get a company to see the value of sponsoring a stadium. Spend of that sort of size needs justifying and it's very hard to get accurate figures as to how it creates leads for the sponsoring company.
It's much easier to do that with online advertising, direct marketing etc because those leads can be tracked all the way through but all you can create through stadium advertising is brand awareness which is very hard to track.

If we get any type of naming rights then fair play to the club. It's definitely not a stick to beat them with that we haven't got one yet

I’m not so sure the marketing return would be valued in the same way as other marketing methods. It’s more about expanding brand value, which as you say is hard to measure.

I would be surprised if our sponsor was a relatively unknown company given our own brand position. Money must be very attractive or this company is looking to expand B2C appeal

 

[dovahkiin]

some financial institution would be my guess

 

[JimmyG2]

New White Hart Lane: The Home of Tottenham Hotspur.
Fuck the money.

 

[ukdy]

There is virtually no economic benefit to calling it Tottenham Hotspur Stadium - and certainly not the millions of dollars in lost revenue for the last 4 years.

Maybe not direct economic benefit, but exposure of the club, the ground, Tottenham, London, England. There's a lot of indirect benefit which in turn brings financial reward. Especially in London with Chelsea and Arsenal as big clubs to fight for market share and supporter share with.

Do you think anyone watching a football game in the USA, or Dubai or Australia has any understanding of WHERE the bet365 Stadium actually is. Spread the name "Tottenham Hotspur" put "Tottenham" on the lips of anyone watching, commentating, writing, posting on social media..

There is an end date to this. It's won't always be the THS, but whilst it is.. it's a good thing. The first sponsor will be generational naming event and will forever/for a long time be tied in the psyche of all fans.

 

[spursfan77]

Bang goes my question in the fan forum (if I get a ticket).

 

[SirHarryHotspur]

There must be a commercial reason for not having any naming rights , some company somewhere would have stumped up a load of sponsorship by now, hope someone asks Levy at the fan forum.

 

[Led's Zeppelin]

There must be a commercial reason for not having any naming rights , some company somewhere would have stumped up a load of sponsorship by now, hope someone asks Levy at the fan forum.

It’s worth a lot of money to Spurs, just as it is to other companies, so why be in a rush to sell it unless you get comfortably more than it’s worth?

But if there’s a different reason, I doubt it’ll be explained at a fans’ forum!

 

[KirstyG]

Hope it’s not a betting company.

 

[SirHarryHotspur]

It’s worth a lot of money to Spurs, just as it is to other companies, so why be in a rush to sell it unless you get comfortably more than it’s worth?

But if there’s a different reason, I doubt it’ll be explained at a fans’ forum!

He did explain the shirt deal at a meeting , so you never know he might answer the question if asked...

Levy explains why Spurs' 15-year Nike kit deal is not comparable with Premier League rivals - Spurs Web

Tottenham Hotspur confirmed last year that they had agreed a new long-term kit agreement with Nike. The deal with the US sportswear giant runs until...

www.spurs-web.com

 

[Singaspursofsixspence]

INEOS Stadium? Sir Jim Ratcliff did for Liverpool and Man Utd but fail, maybe he thinks it’s easier for the brand by being associated with the bricks and mortar?

 

[Johnny J]

We have this sporting goods store chain in Sweden that would’ve been perfect for the naming rights, shame they can’t afford it.

View attachment 131851

Behold, The Stadium Stadium.

 

[SandroClegane]

Everything points to the US market for both Naming Rights and potential new ownership.

Would have NOTHING at all to do with new owners.

Without prying any further into this, do you think the potential stadium name would sound good?

It would be fine, IMO. A lot better than some of the names being bandied around.

Hope it’s not a betting company.

It's not, like I said, not dodgy at all