The Naming Rights Thread

[wizgell]

Only two teams have 'sponsored' training grounds.
Brightons is sponsored by AMEX (the same as their stadium)
Manchester United - They happen to be one of, if not the biggest and easiest to market clubs in the world.

I don't think its coincidence that Liverpool and Machester City don't have sponsored training grounds and they are arguably much more marketable than we are

Pretty certain Liverpool's new training ground is now sponsored?

Would have thought with the sorts of guests we have using the training ground it would make sense in the same way stadium naming rights do. Wouldn't take long before SkySports etc started calling it 'Company Name' Training Centre or whatever.

 

[SecretLemonadeDrinker]

Only two teams have 'sponsored' training grounds.
Brightons is sponsored by AMEX (the same as their stadium)
Manchester United - They happen to be one of, if not the biggest and easiest to market clubs in the world.

I don't think its coincidence that Liverpool and Machester City don't have sponsored training grounds and they are arguably much more marketable than we are

City's stadium sponsorship is actually for the entire Etihad Campus - which encompasses the adjacent training centre.

Liverpool's training ground is sponsored by AXA.

Everton's training ground is also sponsored - by USM.

Other clubs are doubtless looking into it too.

 

[Spursmatty87]

I'm not sure there would be much interest in a naming rights deal for the training ground. It isn't often our training ground is referenced by name. I can understand a training kit sponsorship deal because we regularly display training pics on social media

Every international week our training ground get mentioned plus all the training vids and pictures teams put up throughout the week on social media

 

[kd2000]

City's stadium sponsorship is actually for the entire Etihad Campus - which encompasses the adjacent training centre.

Liverpool's training ground is sponsored by AXA.

Everton's training ground is also sponsored - by USM.

Other clubs are doubtless looking into it too.

I could perhaps understand it if we had an all encompassing sponsorship like Man City.
In all honesty, who in here has ever heard Evertons called USM, Liverpools AXA.
Melwood and Finch Farm, much like Man Uniteds will probably be remembered as Carrington

 

[kd2000]

To reiterate the above.
The sentence below is from the Liverpool Echo. This was 4 days ago
Everton took part in their first football of the summer on Saturday afternoon, beating Accrington Stanley 3-0 at Finch Farm.

 

[wizgell]

I could perhaps understand it if we had an all encompassing sponsorship like Man City.
In all honesty, who in here has ever heard Evertons called USM, Liverpools AXA.
Melwood and Finch Farm, much like Man Uniteds will probably be remembered as Carrington

Liverpool have left Melwood, to be honest I couldn't tell you the name of their new training ground (until this thread), I just knew it was sponsored.

 

[kd2000]

Liverpool have left Melwood, to be honest I couldn't tell you the name of their new training ground (until this thread), I just knew it was sponsored.

And that is in effect my point

 

[kd2000]

Every international week our training ground get mentioned plus all the training vids and pictures teams put up throughout the week on social media

From the daily mail during the euros. Referencing it as Tottenhams training ground

Inside the plush Myddelton Lodge accommodation England players are enjoying at Tottenham's training ground complete with cinema screen, a fire pit and Argentinian BBQ... with Gareth Southgate hoping a change of scenery can spark his players into form

Not calling it Hotspur Way, is kind of my point. It's unlikely a training ground will garner much publicity to attract significant sponsors when the press will call them by known names regardless

 

[SecretLemonadeDrinker]

I could perhaps understand it if we had an all encompassing sponsorship like Man City.
In all honesty, who in here has ever heard Evertons called USM, Liverpools AXA.
Melwood and Finch Farm, much like Man Uniteds will probably be remembered as Carrington

It's not our call. All we can say for certain is that there is empirically a market for training ground sponsorship.

And given that Spurs' training ground is effectively a one stop shop of state of the art training ground and 5 star hotel and is thus in high demand among elite visiting sports teams that can afford it, the likelihood is that its naming rights value will be towards the top end of the market.

 

[kd2000]

It's not our call. All we can say for certain is that there is empirically a market for training ground sponsorship.

And given that Spurs' training ground is effectively a one stop shop of state of the art training ground and 5 star hotel and is thus in high demand among elite visiting sports teams that can afford it, the likelihood is that its naming rights value will be towards the top end of the market.

I hope you're right, I just don't see it as a high market sponsorship opportunity as a stand alone comodity

 

[SecretLemonadeDrinker]

I hope you're right, I just don't see it as a high market sponsorship opportunity as a stand alone comodity

There are all manner of football sponsorships that don't appear to be productive marketing opportunities. Some of them are quite ridiculous, in fact. I couldn't name you a single sleeve sponsor, for instance, let alone any of "official provider" sponsorships. Yet football clubs seem to be able to sell such sponsorship opportunities regardless.

I think the point is that, even if the sponsor's name doesn't garner much by way of media coverage, the sponsor can use their link with the club on their own platforms. I guess an association with the Premier League - especially with its most high profile clubs - is considered to be a feather in the cap.

 

[neilp]

City's stadium sponsorship is actually for the entire Etihad Campus - which encompasses the adjacent training centre.

Liverpool's training ground is sponsored by AXA.

Everton's training ground is also sponsored - by USM.

Other clubs are doubtless looking into it too.

I believe West Ham’s training ground will be sponsored by the Caravan Club International

 

[fridgemagnet]

I'm not sure there would be much interest in a naming rights deal for the training ground. It isn't often our training ground is referenced by name. I can understand a training kit sponsorship deal because we regularly display training pics on social media

It gets a mention a bit when a national team uses it, in the run up to the World Cup (even though I shan't be watching) I'd have thought it'll be getting used more often with the qualifiers and friendlies especially with travel restrictions due to covid.

I forget if the NFL use the lodge when they're in town. Same may go for concert acts again dependant on restrictions, isolating for a week in a sterile hotel room may get old quick too.
So I wouldn't underestimate it.
I mean why would DHL spend 20 mil or whatever just to be sponsor Man U's training ground? (if they still do)

 

[wizgell]

And that is in effect my point

I get that, but my point was more that as it's a new facility it has time for the 'new name' to be embedded into use.

Whilst Spurs' training ground is technically 'Hotspur Way' it hasn't been as widely used as say Spurs Lodge was back in the day leaving room for people to get used to a new name.

I also don't think it's just about using the name, it's also about the placement of logos for media coverage, photos, new signing unveilings etc.

I'd imagine the deadline day footage outside the training ground gate would include a huge logo on the entrance for example.

 

[YB123]

Isnt Man United training ground sponsored?

 

[wizgell]

Isnt Man United training ground sponsored?

Aon Training Complex is it's new name, but obviously still referred to as Carrington- which according to Google isn't its actual name either.

It's original name is the Trafford Training Centre.

 

[Delboy75]

With the NFL tie in and national teams using it there’s definitely a few quid in it for sure.

 

[barry]

There are all manner of football sponsorships that don't appear to be productive marketing opportunities. Some of them are quite ridiculous, in fact. I couldn't name you a single sleeve sponsor, for instance, let alone any of "official provider" sponsorships. Yet football clubs seem to be able to sell such sponsorship opportunities regardless.

I think the point is that, even if the sponsor's name doesn't garner much by way of media coverage, the sponsor can use their link with the club on their own platforms. I guess an association with the Premier League - especially with its most high profile clubs - is considered to be a feather in the cap.

Visit Rwanda

 

[sausage]

Visit Rwanda

Everton also have angry birds.



Also, their shirt sleeve sponsor is 'Angry Birds'.

 

[Sandro30]

I know it's a different sport and country but the Saints (NFL) just got 138m NPV for 20 years and it's from a gambling company.