Journalists are relatively simple beasts. And don't forget, they can do a huge, long, incisive, interesting and fair interview and then their editor only uses a couple of quotes and an out-of-context buzzword for the headline and it's all twisted anyway. But they'll be after that big quote/comment, so these are the sort of questions they can use to get that:
How long before you can win the Premier League with Spurs? (hugely assumptive, if he mentions any timescale at all, even with caveats, the headline will be "AVB: Spurs WILL win league in 3 years")
Who will be the first players out the door? (Headline: "AVB swings knife, Players X, Y & Z to leave WHL")
With Ledley King's chronic knee condition, he can't play every game. How do you replace him? (Note assumptiveness again, and this allows them to find a 'fan' for headline: "Fans rage as AVB throws King on scrapheap")
Harry Redknapp finished 4th, 5th and 4th in the past three years. You will have to do better than that to save your job. Do you already fear the sack? (Leading to either "AVB fears sack before the season even starts" or "AVB: I'm better than Harry")
And people wonder why we don't like Press Conferences...
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