ENIC...

[IamSpurtacus]

Tbf, I'm surprised that so much store is put on what we spend. The biggest bugbear by far is how it's been spent.

Imagine if we’d used the 15M we allotted to Spence, and the 23M we spunked on Emerson to buy a player of Porro’s caliber in the first place. It’s been this way for years

Appreciate there’s a little more to it, but buy cheap, buy twice as they say…

 

[davidmatzdorf]

How is the acceptable for a “big 6’ club?

When ENIC took over, there was no "Big Six". For decades, there was an inviolable "top 4"of Man Utd, Arsenal, Liverpool and Chelsea that literally finished in the top 4 places every season. Many fans here and elsewhere seriously thought PL football would remain like this forever, with four eternally dominant clubs and the other 16 trying to win the occasional cup. Then Man City got taken over and things changed.

But in the meantime, ENIC were grinding away, slowly improving the recruitment, academy and management of the club, so we could finish 5th instead of 10th, then 4th, then 3rd, then 2nd, all the while with a substantial number of fans here mounting paranoid rants that the entire plan to build a new stadium was an elaborate fake, guaranteeing that "it will never be built" and predicting every year that ENIC was about to sell the club.

No on ever mentioned a "Big Six" until we started to compete perennially in the Champions League and made the final. No one. The top 4 turned into a Big Six, in the past 5 years or so, because Man City bought their way in, fast, and Spurs built their way in, slowly.

 

[sidford]

The reason we don't have naming rights yet is the fact that established companies are largely not doing naming right deals and the reason they're not is due to tracking value for money. How do you accurately track increased sales & brand recognition from it? Its extremely hard /practically impossible to.
Compare that with spending that same level of cash on an online marketing campaign on normal social media sites. The success of that campaign is easily tracked and can see how much Revenue it brought in etc.

This is why large established brands tend not to get involved in naming rights anymore. They tended to be vanity projects for CEOs but these days such spend is rarely done. I'm sure we were approached by cryptocurrency exchanges etc in past 2 years all looking to become a mainstream name but thankfully we didn't bite as doing so would have been a huge mistake.

IMO it's unlikely we will get a naming deal until such time as Enic sell up and then whoever buys us uses it as a way of pumping money into the club from a connected company like say city have

 

[vegassd]

I think the urgency has come off the naming rights because ENIC are starting to see the volume, magnitude, profile and success of non-footballing events at THS. Every time we host boxing or NFL or a hip hop gig, the whole world gets "Tottenham Hotspur Stadium" broadcast at it repeatedly by all manner or news and social media.

It's an interesting thought. I guess we are used to the idea of naming rights deals because it's what you would do with a "lesser" stadium. I'm sure it is still on the cards, but as you say, if the commercial befits of naming the stadium aren't a huge leap ahead of the idea of self-promotion then maybe it has fallen down the pecking order.

I've always believed that a stadium sponsor is going to have to be way more than a logo on the roof and some key chains in the club store. The hook ups between the club and the sponsor will likely run fairly deep, which might limit the pool of suitable sponsors.

United, Liverpool and Chelsea seem to do OK without a named stadium, and I believe there have been murmurs in the press about all of those clubs exporing naming rights without anything ever coming to fruition. So it would certainly seem to be less important than it felt before the stadium was up and running.

 

[funkycoldmedina]

When ENIC took over, there was no "Big Six". For decades, there was an inviolable "top 4"of Man Utd, Arsenal, Liverpool and Chelsea that literally finished in the top 4 places every season. Many fans here and elsewhere seriously thought PL football would remain like this forever, with four eternally dominant clubs and the other 6 trying to win the occasional cup. Then Man City got taken over and things changed.

But in the meantime, ENIC were grinding away, slowly improving the recruitment, academy and management of the club, so we could finish 5th instead of 10th, then 4th, then 3rd, then 2nd, all the while with a substantial number of fans here mounting paranoid rants that the entire plan to build a new stadium was an elaborate fake, guaranteeing that "it will never be built" and predicting every year that ENIC was about to sell the club.

No on ever mentioned a "Big Six" until we started to compete perennially in the Champions League and made the final. No one. The top 4 turned into a Big Six, in the past 5 years or so, because Man City bought their way, fast, in and Spurs built their way in, slowly.

This.
There's be so much crap written about Levy/ENIC but the reality is our peers were Villa, Everton, Newcastle when they took over. There's a narrative on here that we've only been a few signings away a few times from making that final breakthrough. The reality is that may be true but there's no way of sustaining without the stadium or an oligarchy/sheikh. The vision Levy had 20 years ago to change our player profile model and chip away at getting us on a par revenue wise is remarkable.
On the playing side we've had teams that should have won trophies but just failed. I can never quite figure out why this is their fault.
What I do feel is Levy has always been a meddler football wise, sometimes it's worked often it hasn't. Now we have the revenue I feel it's time for him to move aside. We need an identity. Personally I felt ETH and buying the best young talent was the way forward but he chose Conte and that has to be fully backed now

 

[ardiles&villa]

I was going to debate but then I saw this .

I’ve seen a lot of silly arguments but that one takes the money. Gonna have to just accept some like a mediocre recent history as long as we have a nice stadium.

 

[Jemster]

When ENIC took over, there was no "Big Six". For decades, there was an inviolable "top 4"of Man Utd, Arsenal, Liverpool and Chelsea that literally finished in the top 4 places every season. Many fans here and elsewhere seriously thought PL football would remain like this forever, with four eternally dominant clubs and the other 6 trying to win the occasional cup. Then Man City got taken over and things changed.

But in the meantime, ENIC were grinding away, slowly improving the recruitment, academy and management of the club, so we could finish 5th instead of 10th, then 4th, then 3rd, then 2nd, all the while with a substantial number of fans here mounting paranoid rants that the entire plan to build a new stadium was an elaborate fake, guaranteeing that "it will never be built" and predicting every year that ENIC was about to sell the club.

No on ever mentioned a "Big Six" until we started to compete perennially in the Champions League and made the final. No one. The top 4 turned into a Big Six, in the past 5 years or so, because Man City bought their way, fast, in and Spurs built their way in, slowly.

I fully acknowledge the business side as the start of my message reflects, but in footballing terms league positioning, unless you finish top, does not make its way on to roll of honours list, trophies do. This is the ultimate barometer of success. The reality is, as successful as ENIC have been off the pitch, on it they have fallen massively short. Even Irving Scholar and Alan Sugar’s tenures have yielded more silverware success.

I noticed your comments on Advertising 101 a couple of posts up, not sure if you’re also from the industry but even here creative and media agencies crave industry awards and gongs at Cannes Lions to underpin their work. They know this what is expected from them and what they’ll be judged on.

 

[Jemster]

I think that comparison (that we have had as much success as Blackburn etc and less than Wigan) is plain wrong. We've had consecutive seasons of CL, playing against much better teams at a higher level.

Fans need to stop thinking that winning a domestic cup is more important than consecutive CL. There is a reason why big teams dont care for domestic cups; so if the pros dont use those as benchmarks, neither should we.

The comparison made is *trophy-wise* and regardless of what subjective opinions may be, the fact remains that *trophy-wise* this is what ENIC have delivered since their takeover. This is all they have to show for their 22 years, equivalent to circa 15% of our entire history…

 

[ohtottenham!]

When ENIC took over, there was no "Big Six". For decades, there was an inviolable "top 4"of Man Utd, Arsenal, Liverpool and Chelsea that literally finished in the top 4 places every season. Many fans here and elsewhere seriously thought PL football would remain like this forever, with four eternally dominant clubs and the other 6 trying to win the occasional cup. Then Man City got taken over and things changed.

But in the meantime, ENIC were grinding away, slowly improving the recruitment, academy and management of the club, so we could finish 5th instead of 10th, then 4th, then 3rd, then 2nd, all the while with a substantial number of fans here mounting paranoid rants that the entire plan to build a new stadium was an elaborate fake, guaranteeing that "it will never be built" and predicting every year that ENIC was about to sell the club.

No on ever mentioned a "Big Six" until we started to compete perennially in the Champions League and made the final. No one. The top 4 turned into a Big Six, in the past 5 years or so, because Man City bought their way, fast, in and Spurs built their way in, slowly.

The bold part above is not true re Chelsea. They did well in the handful of seasons, late '90s, prior to ENIC/Spurs. They were in no way part of any informal big/top 4 discussion for decades. There was an informal big/top 5 that I remember from the 60s/70s/part of the 80s, which included us and Everton along with Man U, Arse and Liverpool.

It was also a period when domestic cups held far more value than they do now, so that was probably factored in.

 

[aRTy]

What happened to the naming rights or influx of cash everyone went on about in the summer

I know it's silly as it's leaving money on the table, but i quite like that we haven't found a sponsor for it yet as hear 'Tottenham Hotspur Stadium' makes it still feel connected to the club as opposed to the Sports Direct Arena.

 

[southlondonyiddo]

I remember in the mid 90’s when the FA Cup was ‘our’ cup

Today I heard someone say it was the scums cup - how sad is that ffs

 

[Jemster]

I remember in the mid 90’s when the FA Cup was ‘our’ cup

Today I heard someone say it was the scums cup - how sad is that ffs

So true. When we last won it in 1991, we became the team that won it the most (8) at the time. This is after we equalled Villa’s 7 in 82, a record they held for something like 25 years if I remember correctly.

Our first major honours as a non-league club in 1901, THAT Ricky Villa goal was scored in 1981 and Ossie’s famous song all indicate how important this trophy is in our history. Shame we haven’t been beyond a semi-final coming up to 32 years…

 

[Japhet]

I think that comparison (that we have had as much success as Blackburn etc and less than Wigan) is plain wrong. We've had consecutive seasons of CL, playing against much better teams at a higher level.

Fans need to stop thinking that winning a domestic cup is more important than consecutive CL. There is a reason why big teams dont care for domestic cups; so if the pros dont use those as benchmarks, neither should we.

People always want what they haven't got, and once they get it they quickly move on to wanting the next thing. It's the modern world where anything other than success is failure - there's nothing inbetween.

 

[Metalhead]

Imagine if we’d used the 15M we allotted to Spence, and the 23M we spunked on Emerson to buy a player of Porro’s caliber in the first place. It’s been this way for years

Appreciate there’s a little more to it, but buy cheap, buy twice as they say…

Agreed and it's not a knock on Spence and I do feel bad for Emerson but it you think of all the times that the club has done it and gone for cheaper alternatives or just failed to do their homework over the last few seasons, they could have given respective coaches what they needed.

 

[For the love of Spurs]

Imagine if we’d used the 15M we allotted to Spence, and the 23M we spunked on Emerson to buy a player of Porro’s caliber in the first place. It’s been this way for years

Appreciate there’s a little more to it, but buy cheap, buy twice as they say…

This is one of my bug bears with Levy going back years. Thinks he is getting a good deal, players doesn’t work, have to sell at a loss then actual go out and fix the issue. The Nije’s and Nkoudou’s of this world.

 

[JUSTINSIGNAL]

When ENIC took over, there was no "Big Six". For decades, there was an inviolable "top 4"of Man Utd, Arsenal, Liverpool and Chelsea that literally finished in the top 4 places every season. Many fans here and elsewhere seriously thought PL football would remain like this forever, with four eternally dominant clubs and the other 6 trying to win the occasional cup. Then Man City got taken over and things changed.

But in the meantime, ENIC were grinding away, slowly improving the recruitment, academy and management of the club, so we could finish 5th instead of 10th, then 4th, then 3rd, then 2nd, all the while with a substantial number of fans here mounting paranoid rants that the entire plan to build a new stadium was an elaborate fake, guaranteeing that "it will never be built" and predicting every year that ENIC was about to sell the club.

No on ever mentioned a "Big Six" until we started to compete perennially in the Champions League and made the final. No one. The top 4 turned into a Big Six, in the past 5 years or so, because Man City bought their way, fast, in and Spurs built their way in, slowly.

This needs to be pinned somewhere

 

[IamSpurtacus]

When ENIC took over, there was no "Big Six". For decades, there was an inviolable "top 4"of Man Utd, Arsenal, Liverpool and Chelsea that literally finished in the top 4 places every season. Many fans here and elsewhere seriously thought PL football would remain like this forever, with four eternally dominant clubs and the other 6 trying to win the occasional cup. Then Man City got taken over and things changed.

But in the meantime, ENIC were grinding away, slowly improving the recruitment, academy and management of the club, so we could finish 5th instead of 10th, then 4th, then 3rd, then 2nd, all the while with a substantial number of fans here mounting paranoid rants that the entire plan to build a new stadium was an elaborate fake, guaranteeing that "it will never be built" and predicting every year that ENIC was about to sell the club.

No on ever mentioned a "Big Six" until we started to compete perennially in the Champions League and made the final. No one. The top 4 turned into a Big Six, in the past 5 years or so, because Man City bought their way, fast, in and Spurs built their way in, slowly.

But there was a “Big 5” who were the original breakaway contingent that formed the premier league in the first place

We just dropped out of it because of a different form of mis-management...

 

[JUSTINSIGNAL]

But there was a “Big 5” who were the original breakaway contingent that formed the premier league in the first place

We just dropped out of it because of a different form of mis-management...

Yes Sugar fucked it at the formation of the premier league while Arsenal appointed Wenger, Man U had Ferguson, Liverpool we’re still we’re still considered the biggest club in England so we’re bringing in the revenues to sign big players, and Chelsea came out of no where and made some smart signings in Gullit, Vialli etc… and then got took over by a dodgy Russian

 

[ultimateloner]

The comparison made is *trophy-wise* and regardless of what subjective opinions may be, the fact remains that *trophy-wise* this is what ENIC have delivered since their takeover. This is all they have to show for their 22 years, equivalent to circa 15% of our entire history…

yes trophy-wise nothing. I was responding to an earlier post that we have achieved less than Wigan because we got less trophies. I disagree with that view.

 

[TOLBINY]

New GK
Romero De Vrij Lenglet / new LCB
Poro Kante Bentacur Udogie
Deki Kane Son

De Vrij and Kante on frees, Udogie already ours, just need to pay for Poro, a new GK and a LCB.