- Mar 7, 2005
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I don't think that he is suggesting that its an either/ or proposition.
But if you could buy the the club for a similar amount you could stick your name on the stadium, or get your money back by selling the naming rights and get all the brand exposure you could dream of by having a succesful Premiership club in the Champions' League.
In other words it doesn't make sense to pay a similar amount for the naming rights, with or without the shirt deal, when the whole caboodle would cost something in the same (foot)ball park.
You could farm out the management if it wasn't your (onion)bag.
Mate, that's a crazy argument, sponsoring something for brand awareness is totally different from owning and running the thing you're sponsoring. It's a completely different business decision.
One is a straight forward cash transaction in return for a marketing opportunity, the other is taking on an entire business.
In twenty years of advertising on the side of a bus a company probably spends more on that advertising then the value of the bus, nobody would seriously suggest therefore that Marks and Spencers or whoever should just buy and run the fucking bus.