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The Naming Rights Thread

Led's Zeppelin

Can't Re Member
May 28, 2013
7,354
20,227


That would be a big blow if that stadium gets naming rights before we are able to and Allianz not exactly a crypto type deal either


It appears that the club thinks the value of the name The Tottenham Hotspur Stadium is worth keeping. I very much doubt that they want to sell it.

And having it available certainly enhances the value of the club as a whole to any potential purchaser, which MAY be a factor in their planning.
 
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UncleBuck

Well-Known Member
Aug 20, 2003
9,263
11,308
The longer it’s dragged on the more inclined I am to thing what’s the point in bringing in a stadium sponsor for technically what is pittance in the modern game.
Stadium naming rights is a new stadium thing to help clubs funding when they move, if you can afford to not do it why would you give away your club stadium name? Even with refurbs at OT and Anfield recently they haven’t sold their sole and lost their ground identity, they could have quite easily tried to push that through with the Glazers.
Sod it, let’s break the status quo and leave it as it is, from a global branding perspective I think in the long run I don’t think any company deserves the right to have their name in place of ours, no matter how much they offer, especially with potential conflicts of interest with the likes of the NFL, F1, Beyoncé et al and boxing.
I’m sure these events and the revenue they produce outstrip any naming rights deal.
 

ukdy

Well-Known Member
Jan 11, 2007
1,313
5,103
It's been said before, so again.... to spread the name of Tottenham Hotspur, and the Tottenham Hotspur Stadium far and wide is far more valuable than the money (for now) we could get from a naming rights deal. Then it's the sponsor's logo faeces all over everything & we go back to the shadows.

& the first sponsor's name will stick for A LONG TIME. So even if Sainsbury's pony up £100m a month, I doubt we'd call it the 'Every Little Helps Arena'. The sponsor has to be right.
 

newbie

Well-Known Member
Jul 16, 2004
6,083
6,390
It's been said before, so again.... to spread the name of Tottenham Hotspur, and the Tottenham Hotspur Stadium far and wide is far more valuable than the money (for now) we could get from a naming rights deal. Then it's the sponsor's logo faeces all over everything & we go back to the shadows.

& the first sponsor's name will stick for A LONG TIME. So even if Sainsbury's pony up £100m a month, I doubt we'd call it the 'Every Little Helps Arena'. The sponsor has to be right.

If Sainsbury’s were to pay 100 m a month we would def be calling it “every little ….”
 

gavspur

Well-Known Member
Jun 24, 2004
5,287
8,776
It's been said before, so again.... to spread the name of Tottenham Hotspur, and the Tottenham Hotspur Stadium far and wide is far more valuable than the money (for now) we could get from a naming rights deal. Then it's the sponsor's logo faeces all over everything & we go back to the shadows.

& the first sponsor's name will stick for A LONG TIME. So even if Sainsbury's pony up £100m a month, I doubt we'd call it the 'Every Little Helps Arena'. The sponsor has to be right.
Isn’t that a Tesco’s slogan?
 

Col_M

Pointing out the Obvious
Feb 28, 2012
22,786
45,888
A deal for the London Stadium can only be beneficial for us in that ours will definitely be have a greater value. The London Stadium is trading on its Olympic legacy and avoiding the shoddy reputation.
Additionally, it is only fair that Wham get a percentage of the deal because ultimately football is the attraction at that stadium. Without Wham, that stadium would be a white elephant.
 

Wig

Well-Known Member
May 23, 2018
2,829
11,155
A deal for the London Stadium can only be beneficial for us in that ours will definitely be have a greater value. The London Stadium is trading on its Olympic legacy and avoiding the shoddy reputation.
Additionally, it is only fair that Wham get a percentage of the deal because ultimately football is the attraction at that stadium. Without Wham, that stadium would be a white elephant.
Not that I want West Ham to get any benefit ever, but you're right, in particular if they're the ones going out into the market to sell the sponsorship deal then they should be getting a proportion of the revenue.
 

Tucker

Shitehawk
Jul 15, 2013
31,361
146,934
A deal for the London Stadium can only be beneficial for us in that ours will definitely be have a greater value. The London Stadium is trading on its Olympic legacy and avoiding the shoddy reputation.
Additionally, it is only fair that Wham get a percentage of the deal because ultimately football is the attraction at that stadium. Without Wham, that stadium would be a white elephant.
Hush up with all that reasonable thinking.
 

TC18

Lurker
Jan 27, 2011
534
1,704
A deal for the London Stadium can only be beneficial for us in that ours will definitely be have a greater value. The London Stadium is trading on its Olympic legacy and avoiding the shoddy reputation.
Additionally, it is only fair that Wham get a percentage of the deal because ultimately football is the attraction at that stadium. Without Wham, that stadium would be a white elephant.
I disagree, West Ham’s benefit from the stadium is getting a new stadium for £2.5m a year rent, zero debt, better infrastructure for fans, more exposure with tourism, took very little risk etc.

Yes they bring PL football, but whoever agreed for them to get an equal percentage after the first £4m was either dim or on the take, it is not in the interests of the Tax Payer.

It should have been argued at the negotiating stage that, yes you can have it for stupidly cheap, but we will benefit from your PL status by selling the naming rights.

The whole deal was disgraceful, although I was entirely against it, our bid made more sense and it would have benefited the tax payer and athletics more.

Can only guess that the person that went in to negotiating the deal had virtually no experience in any big deals as it appears they had their pants pulled down.
 

Col_M

Pointing out the Obvious
Feb 28, 2012
22,786
45,888
I disagree, West Ham’s benefit from the stadium is getting a new stadium for £2.5m a year rent, zero debt, better infrastructure for fans, more exposure with tourism, took very little risk etc.

Yes they bring PL football, but whoever agreed for them to get an equal percentage after the first £4m was either dim or on the take, it is not in the interests of the Tax Payer.

It should have been argued at the negotiating stage that, yes you can have it for stupidly cheap, but we will benefit from your PL status by selling the naming rights.

The whole deal was disgraceful, although I was entirely against it, our bid made more sense and it would have benefited the tax payer and athletics more.

Can only guess that the person that went in to negotiating the deal had virtually no experience in any big deals as it appears they had their pants pulled down.

I suspect the potential solo airs are their BECAUSE of West Ham and Premiership football. If WHam didn’t get a slice of the revenue then they would have no skin in the game to support the sponsorship. Without that, the deal would likely fall flat.

We may not like it, but it’s the way it’s turned out. The problem is the initial deal which may or may not be tainted with corruption but the consequences would have been a stadium left to rot and draining tax payer money to host 3long jumps and a shot put competition twice a year.
 

superted4

Well-Known Member
Dec 29, 2006
298
875
I suspect the potential solo airs are their BECAUSE of West Ham and Premiership football. If WHam didn’t get a slice of the revenue then they would have no skin in the game to support the sponsorship. Without that, the deal would likely fall flat.

We may not like it, but it’s the way it’s turned out. The problem is the initial deal which may or may not be tainted with corruption but the consequences would have been a stadium left to rot and draining tax payer money to host 3long jumps and a shot put competition twice a year.
And that’s the problem, the stadium wouldn’t have needed to be retro refitted a million times, and millions £s. And wouldn’t be losing millions a year, it would only be probably losing a few hundred thousand a year! This deal takes corruption to a new level and yet the deal makers don’t get thrown over hot coals for it!! Honestly top level government with the conservatives is daylight robbery
 

Metalhead

But that's a debate for another thread.....
Nov 24, 2013
25,419
38,436
It's been said before, so again.... to spread the name of Tottenham Hotspur, and the Tottenham Hotspur Stadium far and wide is far more valuable than the money (for now) we could get from a naming rights deal. Then it's the sponsor's logo faeces all over everything & we go back to the shadows.

& the first sponsor's name will stick for A LONG TIME. So even if Sainsbury's pony up £100m a month, I doubt we'd call it the 'Every Little Helps Arena'. The sponsor has to be right.
That's pretty much what Levy said isn't it. He did say something about not feeling that betting firms were the image that the club wanted - I assume that was in relation to the stadium. I'd definitely concur with those who are saying that the stadium as it is, sans sponsor, is more attractive.
 

worcestersauce

"I'm no optimist I'm just a prisoner of hope
Jan 23, 2006
26,960
45,235
All it took was for West Ham directors to make a donation to the Conservative Party.
 
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