A and C will always have a place in my heart as they were the badges of my formative Spurs supporting years. I do like the modern and simpler design of the logo now though.
Besides that we were one of the first clubs to really modernise our badge and go for something very sleek and minimalist, I think that they absolutely nailed it first time, where others have not. Love our emblem as it is now, and don't know where we'd go from here if we ever changed it, as adding anything to it would just look too "busy". Perfection as it is.
I like the current iteration, but I do like our really old badge as seen below. It reminds me of the French Rugby one which I've always thought was cool.
The current one. The nineties ones all look like the cockerel is completely indifferent or fed up, shrugging forward. It doesn’t even really look like a cockerel.
Whereas the current one is pushing its chest out proudly, like a cockerel about to crow.
As someone who runs a brand consultancy, I can say with confidence that Wolves or Nottingham Forest have the best badges/logos. Tottenham not far behind.
edit: Apologies that was in reply to Dov's article post.
edit edit: On our logo, You have to take nostalgia out of the equation. Our current logo is the best.
Apart from Crystal Palace we are a dot to the the others. Always felt this when they rebranded. I’m happy to keep it tidy and clean but instead of the 80s size have it the 60s size. A shield covering the gfx at least.
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