Spurs the Global Brand
Seen some interesting posts in the transfer section where there is a common misconception that Spurs are big globally.
I am fortunate to have worked around Asia and travelled globally and Spurs are pretty much unknown, at best.
For example, in India. When there is a match on it will be Man U, Real Madrid or one of the small teams like Liverpool Barcelona. You can't watch a Spurs game unless you can get to a specific bar/hotel that has satellite tv and many channels or you watch it on the net. You will never see a Spurs shirt, but will see millions of Man U shirts.
In S Korea, where I watched the team win the Peace cup a few years ago,we are still unknown !? And yet the people remember PSV who had won the cup 2 years before us. You will never see anything to do with Spurs on TV or in the papers, unless we have lost to Man U that is.
In Thailand, Vietnam, Laos, Man U and Liverpool are huge. Millions of shirts, cars adorned with stickers, houses adorned with huge lettering on the roof but Spurs, nah, no-one knows us. It is almost embarrasing when I go to a bar to watch the game....especially if Man U or Liverpool are playing at the same time....no-one knows what I am talking about, Ss-pur, mai cow jai (I do not understand). Fortunately I have found some web sites for the cable tv and can tell them the channel number. But I will be watching alone !! And if Man U are playing at the same time you can hear the roars around the town when they score....it's a little quieter when Spurs score but I do my best.
So for me, Spurs desperately need to improve their global brand and recognition as we are not a big team globally.
Thoughts ?
Seen some interesting posts in the transfer section where there is a common misconception that Spurs are big globally.
I am fortunate to have worked around Asia and travelled globally and Spurs are pretty much unknown, at best.
For example, in India. When there is a match on it will be Man U, Real Madrid or one of the small teams like Liverpool Barcelona. You can't watch a Spurs game unless you can get to a specific bar/hotel that has satellite tv and many channels or you watch it on the net. You will never see a Spurs shirt, but will see millions of Man U shirts.
In S Korea, where I watched the team win the Peace cup a few years ago,we are still unknown !? And yet the people remember PSV who had won the cup 2 years before us. You will never see anything to do with Spurs on TV or in the papers, unless we have lost to Man U that is.
In Thailand, Vietnam, Laos, Man U and Liverpool are huge. Millions of shirts, cars adorned with stickers, houses adorned with huge lettering on the roof but Spurs, nah, no-one knows us. It is almost embarrasing when I go to a bar to watch the game....especially if Man U or Liverpool are playing at the same time....no-one knows what I am talking about, Ss-pur, mai cow jai (I do not understand). Fortunately I have found some web sites for the cable tv and can tell them the channel number. But I will be watching alone !! And if Man U are playing at the same time you can hear the roars around the town when they score....it's a little quieter when Spurs score but I do my best.
So for me, Spurs desperately need to improve their global brand and recognition as we are not a big team globally.
Thoughts ?