- Sep 15, 2007
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Remains to be seen but Arsenal didn't spend on transfers properly until 5 years had elapsed. Seeing as our development is looking to cost over £700M if we're being realistic it could be longer than that for us. It's a shit ton of money, a LOT more than Arsenal had to find. Maybe the NFL deal will help with naming rights, but I doubt it will be enough that we aren't struggling for cash for a long time.
Arsenal's combined stadium and shirt naming rights deal (now signed a decade ago) was widely regarded even then as being low to outsiders - giving maybe £4m pa on top of a shirt sponsorship deal.
The Arsenal MD who signed the deal was forced out of Arsenal fairly shortly after. I'll leave you to guess if there was a connection.
BTW, we'll only know what our naming rights deal looks like when its announced in 18 months/2 years time, so the question atm is do you trust DL to get the best deal going for the club. His reputation as a negotiator suggests the answer should be 'yes'