- Jul 26, 2013
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I don't have an issue with that, at the end of the day they are looking at how to maximise the stadiums return. He's selling the space to everyone outside of football - we know it's a football stadium first and foremost, it's about showing it's potential. He's business development. Hardly needs to develop business from a football team that already use it 19+ times a year.This is from our Head of Business Development. Not sure I like him description of us in is sales pitch...I would have preferred owners
Aidan Mullally, Tottenham’s head of business development, discussed the arena at a panel at Advertising Week Europe, saying: “Over the past three to four years, I think this has been, quite frankly, the most followed stadium in the world.
“When people come [to the first test event] on Sunday, I think they will be truly amazed by how magnificent the stadium is.
“It is an NFL stadium and that’s the key message. From the very start during the design phase, we have had the NFL in mind. The anchor tenant is Tottenham Hotspur, but this is designed to be a permanent home for the NFL outside the US.
“This building will provide brand exposure globally, both with the Premier League but by also pointing deep into key regions and key cities in the US as well.”
And though Mullally refused to confirm Spurs’ desire to one day host the Super Bowl – the NFL’s flagship fixture – it is understood Tottenham wish to do just that.
Mullally said on the subject of the stadium hosting high-profile events such as the Super Bowl: “It is unbelievably complicated, but this [stadium] is designed with one purpose in mind, which is to deliver unbelievably good quality events, so we don’t want our venue holding back and decisions"