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Joe Lewis' Masterplan...or why Bale will not be sold

whitestreak

SC Supporter
Dec 8, 2006
833
3,417
This is not from Lewis directly, but based on what I heard yesterday it may help to make real sense of what is currently happening from a financial perspective!

The "value" in a successful club is plain for all to see. The stakes keep getting higher. Joe Lewis (ENIC) is the longest standing owner of a PL club which belies all the chat that he is in this to make a fast buck, especially as he made more than £1b in 1 day on ERM. He has demonstrated that he is shrewd and does not need to make money out of Spurs to get his next meal!
Notwithstanding that.......He is professional businessman and wishes to make his assets sweat.

I think the advent of Abramovic and Man C made him realise that he could still compete spending a fraction of their total spend.
I think AVB demonstrated last year finishing 6 points behind them and scoring the same amount of goals, the art of the possible.
I also believe he had absolutely no regard for 'arry, as he probably did not trust 'arry one inch with money, and even if Daniel was buying the players he could not be sure if our 'arry was getting some kind of commission, or if he really needed the player in question, Suarez no.......... Neville yes? that is f*cked up!

Lewis is not a young man therefore it probably does not hurt to look back in time a bit to understand his thought process today.

Historically
30+ years ago the old order of the "big 5" was in no particular ranking
Spurs Arsenal ManU Pool Everton, and it had been that way from the mid 50s if not before!

Success on the pitch over a prolonged period, no matter how achieved determined who the biggest clubs were and most if not all of them appeared to be on a level playing field.

I said "appeared" since for a long time the Moores family pumped considerably more money into Liverpool than most if not all of the competition...

Man u got Fergie after a period in the wilderness and then putting together a winning team built Organically under Edwards (father and son), and as success came they smashed transfer records in order to stay there Ferdinand, RVN, Veron, Rooney, Berbatov, RVP, all over £25m and sold Ronaldo for £80m
They became for a time the most valuable sports brand in the world and are still up there. worth C£2b

Arsenal, much as I hate to admit it have also generally gone about their business the right way. They are in their new stadium, and have a sustainable model as long as they continue to produce success on the pitch even moderately and are worth c£1b this figure could be higher but for some inexplicable reason Wenger wont spend....

Chelsea were always a small club historically really untill Abramovic came and spent a fortune and hey presto they are now a big club as with City and al Nayan.
By shrewd financial management Levy has taken us to the brink but not really got us over the line. This would normally be ok particularly if we had gone to the Olympic park stadium, which probably would have cost say £100m

Currently (with FFP coming in)
BUT we now have to take a mega punt on the new stadium. This is a £450m punt, in order to justify it as a success within a couple of years the Club must either be worth something in the billion pound range or a la Arsenal paid back most if not all of the investment and be throwing off sustainable cash flow in order to compete on a more level playing field. My father used to say that "business is the art of taking the risk out of gambling" (an MBA later I agree with him).

If we can follow that maxim then we can look at the effect of "leveraging" our current position, and postulate a theory that our squad now is younger, leaner than it has ever been before, and the gap on paper is such, that whereas Chelsea and City have had to spend £100s of millions to get them to the position where they are today and in both cases not an "organically stable" model ie if the Russian and Sheik naffed off, it would all come crumbling down, Chelsea like us don't have a stadium ....unlike us they have not identified one. City will still be the 2nd club in Manchester in terms of fanbase and achievement for the foreseeable future.

Surely Joe Lewis looks at this and thinks "how do I maximise my chances of a successful new stadium" ie how to make sure I dont pour £300-450m down a hole

The first and most important thing is, surely to deliver sustainable success on the pitch, this leads to much increased revenue, leading to quicker payback, and decreasing his risk and exposure long term. Man U & Arsenal are examples of this strategy working

Ok that seems like a good idea, the next question has to be "Daniel find out how much it is going to cost me to GUARANTEE on the pitch success on a Consistent basis?"

Do you think Daniel replied "with or without Bale?"More likely he sat down with Andre who they both trust and said Andre "what will it take money wise to challenge for the title? If we aim high we may make sure of CL qualification..

"lets look at it both ways With Bale say £100m, without him realistically say £150m.More importantly how do you replace him"

I honestly don't know what the real numbers are..... but I bet I'm probably pretty close (within 10%.)
He would also have told Daniel to make sure that he got the players he needed rather than losing out through excessive haggling!

With no 'arry and FFP coming in, the new stadium 2 years off, the all bar 2 of the TOP clubs with new managers, this is like the perfect storm...

I believe this type of conversation has taken place..... it explains our activity and the reasons behind it!
 

Jamturk

Well-Known Member
Aug 13, 2008
9,919
23,026
I also think that a Euro superleague is being mooted again.

With this in mind we need to be 1 of the top 5 clubs in England
 

Friartuc

New Member
Aug 14, 2013
3
24
I agree with the OP. It most definitely is a perfect storm. However, I would go further and say I think DL and JL realise this could be the start of the second EPL gold rush. We missed out on the 1st with Sugar in charge. The clubs at the forefront during that particular time (the big 4) set the foundations that made them untouchable for 15 years.

The resignation of Ferguson, new managers at Chelsea and City, the stadium, new tv deal, understrength Arsenal and Liverpool, AVB, emergence of Bale, the NBC exposure, growth of overseas TV income, JL's old age...are all factors in our transfer spend up IMO.

If we can keep Bale, add a creative attacking midfielder that can chip in with some goals and add a quality attacking left back, there is no reason we cant challenge for the title.

The only red herring in all of this is FFP. Which, IMO will be impossible to enforce.
 

Ironskullll

Well-Known Member
Nov 15, 2010
1,378
1,894
I agree with the OP. It most definitely is a perfect storm. However, I would go further and say I think DL and JL realise this could be the start of the second EPL gold rush. We missed out on the 1st with Sugar in charge. The clubs at the forefront during that particular time (the big 4) set the foundations that made them untouchable for 15 years.

The resignation of Ferguson, new managers at Chelsea and City, the stadium, new tv deal, understrength Arsenal and Liverpool, AVB, emergence of Bale, the NBC exposure, growth of overseas TV income, JL's old age...are all factors in our transfer spend up IMO.

If we can keep Bale, add a creative attacking midfielder that can chip in with some goals and add a quality attacking left back, there is no reason we cant challenge for the title.

The only red herring in all of this is FFP. Which, IMO will be impossible to enforce.

You and the OP have articulated something that has been rattling around in my skull for a while, and now it has life and coherence.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
I agree with the OP. It most definitely is a perfect storm. However, I would go further and say I think DL and JL realise this could be the start of the second EPL gold rush. We missed out on the 1st with Sugar in charge. The clubs at the forefront during that particular time (the big 4) set the foundations that made them untouchable for 15 years.

The resignation of Ferguson, new managers at Chelsea and City, the stadium, new tv deal, understrength Arsenal and Liverpool, AVB, emergence of Bale, the NBC exposure, growth of overseas TV income, JL's old age...are all factors in our transfer spend up IMO.

If we can keep Bale, add a creative attacking midfielder that can chip in with some goals and add a quality attacking left back, there is no reason we cant challenge for the title.

The only red herring in all of this is FFP. Which, IMO will be impossible to enforce.

Tell that to malaga and all the other clubs banned from europe.
Next May we find out who will get punished for breaching the main rules.
Also if you think uefa are afraid of kicking out big teams remember they did quite well when they banned all english clubs.
Also what are teams going to do? Take uefa to court?
What would be the first question the judge will ask? Did you agree to these rules? And the answer will be yes.
 

Friartuc

New Member
Aug 14, 2013
3
24
Tell that to malaga and all the other clubs banned from europe.
Next May we find out who will get punished for breaching the main rules.
Also if you think uefa are afraid of kicking out big teams remember they did quite well when they banned all english clubs.

I'll believe in FFP when Chelsea, City or Madrid are kicked out.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
I'll believe in FFP when Chelsea, City or Madrid are kicked out.

Why would chelsea or madrid be kicked out? They are compliant with the rules.
City are on dangerous ground, if their sponsorship deal is ruled as cheating they will be out. But the cl survived for many years without city i think it will be allright.
 

StockSpur

Well-Known Member
May 20, 2004
4,984
1,546
For me the most important thing youve touched on is the supposed vulnerability of the other top clubs, 4 new managers, fergie gone, rogers out of his depth. We have a proven young manager with vision and now is the time to support him with the correct playing staff.
 

HotspurFC1950

Well-Known Member
Feb 6, 2011
4,223
2,623
This is not from Lewis directly, but based on what I heard yesterday it may help to make real sense of what is currently happening from a financial perspective!

The "value" in a successful club is plain for all to see. The stakes keep getting higher. Joe Lewis (ENIC) is the longest standing owner of a PL club which belies all the chat that he is in this to make a fast buck, especially as he made more than £1b in 1 day on ERM. He has demonstrated that he is shrewd and does not need to make money out of Spurs to get his next meal!
Notwithstanding that.......He is professional businessman and wishes to make his assets sweat.

I think the advent of Abramovic and Man C made him realise that he could still compete spending a fraction of their total spend.
I think AVB demonstrated last year finishing 6 points behind them and scoring the same amount of goals, the art of the possible.
I also believe he had absolutely no regard for 'arry, as he probably did not trust 'arry one inch with money, and even if Daniel was buying the players he could not be sure if our 'arry was getting some kind of commission, or if he really needed the player in question, Suarez no.......... Neville yes? that is f*cked up!

Lewis is not a young man therefore it probably does not hurt to look back in time a bit to understand his thought process today.

Historically
30+ years ago the old order of the "big 5" was in no particular ranking
Spurs Arsenal ManU Pool Everton, and it had been that way from the mid 50s if not before!

Success on the pitch over a prolonged period, no matter how achieved determined who the biggest clubs were and most if not all of them appeared to be on a level playing field.

I said "appeared" since for a long time the Moores family pumped considerably more money into Liverpool than most if not all of the competition...

Man u got Fergie after a period in the wilderness and then putting together a winning team built Organically under Edwards (father and son), and as success came they smashed transfer records in order to stay there Ferdinand, RVN, Veron, Rooney, Berbatov, RVP, all over £25m and sold Ronaldo for £80m
They became for a time the most valuable sports brand in the world and are still up there. worth C£2b

Arsenal, much as I hate to admit it have also generally gone about their business the right way. They are in their new stadium, and have a sustainable model as long as they continue to produce success on the pitch even moderately and are worth c£1b this figure could be higher but for some inexplicable reason Wenger wont spend....

Chelsea were always a small club historically really untill Abramovic came and spent a fortune and hey presto they are now a big club as with City and al Nayan.
By shrewd financial management Levy has taken us to the brink but not really got us over the line. This would normally be ok particularly if we had gone to the Olympic park stadium, which probably would have cost say £100m

Currently (with FFP coming in)
BUT we now have to take a mega punt on the new stadium. This is a £450m punt, in order to justify it as a success within a couple of years the Club must either be worth something in the billion pound range or a la Arsenal paid back most if not all of the investment and be throwing off sustainable cash flow in order to compete on a more level playing field. My father used to say that "business is the art of taking the risk out of gambling" (an MBA later I agree with him).

If we can follow that maxim then we can look at the effect of "leveraging" our current position, and postulate a theory that our squad now is younger, leaner than it has ever been before, and the gap on paper is such, that whereas Chelsea and City have had to spend £100s of millions to get them to the position where they are today and in both cases not an "organically stable" model ie if the Russian and Sheik naffed off, it would all come crumbling down, Chelsea like us don't have a stadium ....unlike us they have not identified one. City will still be the 2nd club in Manchester in terms of fanbase and achievement for the foreseeable future.

Surely Joe Lewis looks at this and thinks "how do I maximise my chances of a successful new stadium" ie how to make sure I dont pour £300-450m down a hole

The first and most important thing is, surely to deliver sustainable success on the pitch, this leads to much increased revenue, leading to quicker payback, and decreasing his risk and exposure long term. Man U & Arsenal are examples of this strategy working

Ok that seems like a good idea, the next question has to be "Daniel find out how much it is going to cost me to GUARANTEE on the pitch success on a Consistent basis?"

Do you think Daniel replied "with or without Bale?"More likely he sat down with Andre who they both trust and said Andre "what will it take money wise to challenge for the title? If we aim high we may make sure of CL qualification..

"lets look at it both ways With Bale say £100m, without him realistically say £150m.More importantly how do you replace him"

I honestly don't know what the real numbers are..... but I bet I'm probably pretty close (within 10%.)
He would also have told Daniel to make sure that he got the players he needed rather than losing out through excessive haggling!

With no 'arry and FFP coming in, the new stadium 2 years off, the all bar 2 of the TOP clubs with new managers, this is like the perfect storm...

I believe this type of conversation has taken place..... it explains our activity and the reasons behind it!


Excellent. Best post I can ever remember seeing on SC.

As unpopular as it may seem the Olympic Stadium was what we really needed or at least space somewhere to build a stadium of 60k that could be increased in the future.

Old Trafford is 75k and Manure were a "smaller" club than Tottenham Hotspur not so far back.
 

Geyzer Soze

Fearlessly the idiot faced the crowd
Aug 16, 2010
26,056
63,362
Why would chelsea or madrid be kicked out? They are compliant with the rules.
City are on dangerous ground, if their sponsorship deal is ruled as cheating they will be out. But the cl survived for many years without city i think it will be allright.

Really? How can Chelsea possibly be compliant?
 

hellava_tough

Well-Known Member
Apr 21, 2005
9,429
12,383
I agree with the OP. It most definitely is a perfect storm. However, I would go further and say I think DL and JL realise this could be the start of the second EPL gold rush. We missed out on the 1st with Sugar in charge. The clubs at the forefront during that particular time (the big 4) set the foundations that made them untouchable for 15 years.

The resignation of Ferguson, new managers at Chelsea and City, the stadium, new tv deal, understrength Arsenal and Liverpool, AVB, emergence of Bale, the NBC exposure, growth of overseas TV income, JL's old age...are all factors in our transfer spend up IMO.

If we can keep Bale, add a creative attacking midfielder that can chip in with some goals and add a quality attacking left back, there is no reason we cant challenge for the title.

The only red herring in all of this is FFP. Which, IMO will be impossible to enforce.

Nail on head :)
 

Stoof

THERE IS A PIGEON IN MY BANK ACCOUNT
Staff
Jun 5, 2004
32,221
64,290
Not to pick at an excellent post, but don't Chelsea (I don't know about City) have a contingency of a smattering of bonds that cushion the effect of an Abramovich departure, as to not make it disastrous.

This is purely from something at the back of my mind that I probably read years ago.
 

hellava_tough

Well-Known Member
Apr 21, 2005
9,429
12,383
Not to pick at an excellent post, but don't Chelsea (I don't know about City) have a contingency of a smattering of bonds that cushion the effect of an Abramovich departure, as to not make it disastrous.

This is purely from something at the back of my mind that I probably read years ago.


You mean they've lined up a ground-share with Brentford, if it goes tits up?

:)
 

Geyzer Soze

Fearlessly the idiot faced the crowd
Aug 16, 2010
26,056
63,362
Not to pick at an excellent post, but don't Chelsea (I don't know about City) have a contingency of a smattering of bonds that cushion the effect of an Abramovich departure, as to not make it disastrous.

This is purely from something at the back of my mind that I probably read years ago.

Probably enough to keep them where they were, at best . Small club. Where they should be.
 

DEFchenkOE

Well-Known Member
Feb 13, 2006
10,527
8,052
I'll believe in the FFP when they don't let Monaco and PSG in the CL.

Anyway as the saying goes "sometimes you only get one shot". I think that this could be our "one shot" at establishing ourselves as a Premier League powerhouse. It could be our chance to genuinely compete for the title this year for all reasons mentioned above.

If they can just get Bale onside and say "look we need you this season, we are bring in x amount of players to try and mount a title challenge. We'll let you go abroad next season for the right price if you still want to move on."

If we then did bring in a few of these players that we've been linked with (Lamela, Capoue, Alderweild etc) and kept Bale, then we should be able to put up a serious challenge imo.

Then next season we sell Bale for a realistic price of £60-£70m and that should help pay for some of the overspending we do in this window and we shouldn't need to bring in replacements as we would already have them within the squad.

Well that's how I see it in my mind anyway.
 

DogsOfWar

Well-Known Member
Jan 12, 2005
2,303
3,645
Lewis/Levy have always kept to a path of continuous improvement but in the last couple of years that has come to a halt.

We were unfortunate in that City were financially doped into the top 4 from nowhere and then our second 4th place finish saw us denied CL football by Chelsea's win.
As a result we cannot go ahead with the stadium as we do not have the standing in world football to pay for the naming rights and don't have the extra income for the extra repayments.
We now also have a top class coach and a world class player who may move on due to this situation.

The only way to move the club forward is to 'guarantee' CL football with a shit or bust spending spree.
I'm sure Lewis/Levy realise this which is why it has been sanctioned.

FFP doesn't come into it as we are allowed to overspend on the team by around £40million over the initial 3 years and if we can prove we have improved financially (ie with extra CL money) and the starting of the stadium then it is not an issue.
FFP is more about sustainability and to prevent clubs from going bust than to punish chairman from speculating to accumulate.
 
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