Funding the new stadium is the next challenge for us. Naming rights and an NFL deal help but trophies and regular champions league football will get us there.
It hit home yesterday how important world wide branding really is, when it was announced a team from an undesirable, damp, cold, grey part of the world that finished 5th and won only 2 2nd rate cups moved above Barcelona and La Liga and Champions league Double winners Real to become the most valuable club on the face of the earth.
Branding eh.
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