- Jun 10, 2003
- 18,175
- 12,521
We have Nike players but none of them are suitable to be THE guy, needs to be a collective thing.Has nowt to do with basketball or the NBA. Jumpman is a lifestyle brand at Nike, and Jordan has a huge stake. It’s a massively iconic brand across the globe. Especially in places like Asia. Just not as much in the UK.
While I can see he may lean toward Chelsea right now--based on their success over the last 20 years—It would be shortsighted. Tottenham and the stadium in particular, is on an upward trajectory as a brand unto itself. Chelsea is heading the opposite way. There is a much higher revenue upside at Tottenham, versus Chelsea have already hit their ceiling. You know what you have with them as an established entity. Whereas our ceiling potentially dwarfs theirs in the long term.
Doesn’t take much brand and product marketing expertise to see that. Hopefully he has good advisors who can help illustrate the bigger picture.
One more thing we have that Chelsea lack is a face to attach to the Jumpman brand: Son.
TBH Chelsea don't have that player either.
Son renewed his Adidas deal recently.