Deloitte Football Money League: The top eight Prem clubs...

[Adam456]

I think they said that the exposure the Stadium had given the club had perhaps outweighed the value of selling the naming rights. Beyonce at the Tottenham Hotspur stadium gives us a lot of visibility to the non-football world as opposed to Beyonce at the Amazon Arena for example

This is a fair point.

I think there was talk back around the time that the stadium was being completed of £20-25m per season. Obviously this may have changed a little bit it is not mega-money vs our revenue per year

Also, an accounting point that might not be obvious: because of all of the non-football revenue the stadium brings in the amount that we could allocate to the football side of things for FFP purposes would only be a proportion of that.

So if match day income is something like 137m per season but we also make, say, for simplicity's sake, £63m per season from concerts, Boxing, Rugby, NFL, F1 carting and conferencing etc. then the proportion of that naming rights £25m per season we could use for wages and transfers would be 137/200 = 68.5% x £25m = £17m

So even less attractive. And indeed letting it run for now and possibly getting a bigger deal down the line when either we have more success on the football side or when we get to peak usage in the non-football might be the better option