- Aug 31, 2012
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- #41
The NFL sponsorship model is to sell naming rights to the highest bidder, as you yourself said, it's the MetLife stadium. Not the MetLife, Verizon, Pepsi, Budweiser and SAP stadium. This isn't unusual, it's the same all over the NFL with AT&T Stadium in Dallas, Levi's Stadium in SF (GO 49ers!), Gillette stadium near Boston and all the others.
The others that you lumped in with MetLife are partners or gate sponsors.
AIA with it's $4 billion post tax profit and $85 billion market cap and it's continuing expansion throughout the region, especially into markets that generate higher EPL viewing figures than the UK, is far more likely to go for the naming rights deal than you may think and it's infinitely more likely than some of the Silicon Valley names I've heard being banded about
Well...its just my opinion that AIA can't be Naming rights sponsor.
They have got the shirt sponsorship, not sure how much value stadium deal would have for them. I have also given my reasoning why I don't believe insurer whose market presence in Asia won't take the big plunge to name a stadium in London. I could very well be wrong. You could be right.
End of the day, who cares where the money comes from as long as the source is reputable.