- Jun 28, 2013
- 1,785
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I was hoping for similar, but I'm failing to see from a sponsor's perspective what would make our place worth £20m a year while even a £3m a year gamble on the Olympic didn't get any interest. They've obviously got Premier League football too albeit with lower viewing figures, they've got concerts, and they've got a venue which is at least somewhat iconic and familiar from the Olympics even if it's awful for matchgoing fans. If the value of their's right now is only, say, £2m then I don't see what could make ours worth 10x as much (3-4x I could see, but I doubt we'd take ~£7m a year).
@spids is 100% correct. It is all about exposure to international audiences. What we really do on home soil is of very little consequence to naming rights.
I would say to value us at 10x that of West Ham extremely conservative.
If you asked a football fan anywhere in the world to name an English Football team there is a fair chance that Tottenham would be in the top 6 named, mainly because of our recent exploits.
I would say that there is a fair chance that one or two Championship teams would be more recognized than West Ham, I am thinking of perhaps Leeds or Villa.
Sponsors want to surround themselves with household names and will pay to achieve this. It is why, for the foreseeable future Man Utd will be able to attract higher valued deals.
That said, on a business front I have 100% confidence that DL has something up his sleeve. I am not saying he is a visionary, but he has the acumen to extract the maximum from every opportunity.
I am sure that we would already have a deal in place if not having one was causing us too greater financial damage.