- Dec 27, 2014
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Let’s face it sponsor ain’t really gonna be bothered that we can it whl they’re after the global audience
Disagree. The acceptance/uptake of the new name will be really important to the naming rights partner. In particular when it's the first time the stadium has had a branded name, one of the key challenges that they'll have worked out is making sure the new name gets accepted into the common vernacular as quickly as possible. That's one of the reasons why we don't have any named WHL tribute type stuff like it's called Tottenham Hotspur Stadium not "New WHL" etc. and presumably also plays a role in why we're trying to get the station renamed too. Anything that will reduce the uptake of the new name will contribute to lowering the value of the naming rights deal. What the fans on the ground call it may seem like a small thing in the grand scheme of things but ultimately the less often people hear the name "White Hart Lane" the easier/quicker people all over will start to automatically call it "Nike Stadium" or whatever instead without even thinking about it