I really don't get the economics of it.
It's what? Less than £4m a year. That's fuck all, e.g. Rodon's increase in value this season is more than double that.
Imagine the amazing PR if we'd have reduced season ticket prices as a "thank you" to the fans. That PR would have been cheaper than some of the actual PR campaigns we've launched and the good news story would have got "Tottenham Hotspur Stadium" all over the press again in a positive way. Come on Donna, do your job!
I'd love to know the stats for how many tickets are taken by Koreans. I think it's great they're here but when Sonny leaves they're likely not sticking around. Now is the time to build the next generation of fans.
I dont like it, it sucks, but £4m isnt to be sniffed at is the reality, and to flip it the other way on the Rodon point I'm sure there are other pockets where revenue/value is £Xm amount less than expected.
I suspect Levy is banking on us having grown the fanbase enough to cover the demand from Koreans over the next couple of years, with little value being placed on loyalty of our long standing older fans.
Loyalty of customers isnt rewarded by businesses, unless you count getting a little memento for it as fair reward, so its unsurprising that we arent going to be one to buck that trend. Side note I worked for a breakdown cover company a few years back, long standing traditional brand, and the fees for the customers of 20+ years were about 300-500% more than that of the 0-5 year customers, exploiting the loyalty to the max. Not the same type of company of course but pretty shameless nonetheless.