A much lower league example of this was when Crawley's Broadfield Stadium was renamed the checkatrade.com Stadium. The sponsor name never stuck with fans and is now the People's Pension Stadium. To fans of an older age, or who grew up with the original name it will always and forever be the Broadfield.
The Nike Stadium isn't the worst name out there for a ground should it happen.
None of those are as good as Town Mead though....