- Jul 1, 2005
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This is a fair point.I think they said that the exposure the Stadium had given the club had perhaps outweighed the value of selling the naming rights. Beyonce at the Tottenham Hotspur stadium gives us a lot of visibility to the non-football world as opposed to Beyonce at the Amazon Arena for example
I think there was talk back around the time that the stadium was being completed of £20-25m per season. Obviously this may have changed a little bit it is not mega-money vs our revenue per year
Also, an accounting point that might not be obvious: because of all of the non-football revenue the stadium brings in the amount that we could allocate to the football side of things for FFP purposes would only be a proportion of that.
So if match day income is something like 137m per season but we also make, say, for simplicity's sake, £63m per season from concerts, Boxing, Rugby, NFL, F1 carting and conferencing etc. then the proportion of that naming rights £25m per season we could use for wages and transfers would be 137/200 = 68.5% x £25m = £17m
So even less attractive. And indeed letting it run for now and possibly getting a bigger deal down the line when either we have more success on the football side or when we get to peak usage in the non-football might be the better option