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China Terminate Contract With Premier League

nattydredd

Non Contributor
Jul 20, 2015
1,103
4,412
I have been keeping an eye on this for a few weeks.

China has the biggest contract for the Rights to show premier league football outside of the UK. Some £160m a year.

The crux of the issue can be read here :-


and this morning this gets announced :-



A big drop for premier league clubs
 
Last edited:

absolute bobbins

Am Yisrael Chai
Feb 12, 2013
11,658
25,976
This will most likely be about Hong Kong and Chinese Communist Party's attempts to use soft power to do whatever the fuck they want. Thankfully, when you break it down the clubs will receive less than £8 million a season from the deal. It will be felt but it's not going to be that impactful.

The Premier League has three options, try and sign up another broadcast partner who operate in the region (this will be difficult if my point about HK is correct), Launch their own streaming service to China (unlikely to get past the Great Firewall if the point about HK is correct) or just shrug and work to develop other markets and leave China until a friendlier despot is installed.
 

nattydredd

Non Contributor
Jul 20, 2015
1,103
4,412
This will most likely be about Hong Kong and Chinese Communist Party's attempts to use soft power to do whatever the fuck they want. Thankfully, when you break it down the clubs will receive less than £8 million a season from the deal. It will be felt but it's not going to be that impactful.

The Premier League has three options, try and sign up another broadcast partner who operate in the region (this will be difficult if my point about HK is correct), Launch their own streaming service to China (unlikely to get past the Great Firewall if the point about HK is correct) or just shrug and work to develop other markets and leave China until a friendlier despot is installed.

You are most probably 100% correct. The fallout over this could be quite large though. It'll be worth watching what happens in the coming days/weeks
 

cliff jones

Well-Known Member
Aug 31, 2012
4,140
6,756
This will most likely be about Hong Kong and Chinese Communist Party's attempts to use soft power to do whatever the fuck they want. Thankfully, when you break it down the clubs will receive less than £8 million a season from the deal. It will be felt but it's not going to be that impactful.

The Premier League has three options, try and sign up another broadcast partner who operate in the region (this will be difficult if my point about HK is correct), Launch their own streaming service to China (unlikely to get past the Great Firewall if the point about HK is correct) or just shrug and work to develop other markets and leave China until a friendlier despot is installed.

none of that would work.

it might take a few months, but another business will be allowed to pick up the rights when things cool off- assuming there are no more spats, which is far from guaranteed of course.

Fans in China will be pissed.

A secondary hit will be felt by those sponsors who depend on exposure to the Chinese market for value. AIA has broader interests but this would certainly hurt them.
 

cliff jones

Well-Known Member
Aug 31, 2012
4,140
6,756
They will just watch it on illegal websites. The Chinese ignore patented rights and manufacture what they want. So illegal watching of prem football will not worry them

I didn’t find that very easy, but I haven’t lived there since 2016

they can open and close holes in their firewall at the drop of a hat
 

wirE

I'm a well-known member
Sep 27, 2005
4,676
5,582
I have been keeping an eye on this for a few weeks.

China has the biggest contract for the Rights to show premier league football outside of the UK. Some £160m a year.

The crux of the issue can be read here :-


and this morning this gets announced :-



A big drop for premier league clubs


I imagine this could have an impact on other countries wanting to buy the rights to broadcast - The cost will be even higher...?
 

whitesocks

The past means nothing. This is a message for life
Jan 16, 2014
4,652
5,738
I wonder if the chinese owned clubs might also be affected - West Brom, Southampton and Wolves.
Maybe leicester too.
 
May 17, 2018
11,872
47,993
The Athletic had an article on this today and postulated that it could be retaliation against the Hong Kong citizenship stuff as well as the Huawei blockers.
 

C0YS

Just another member
Jul 9, 2007
12,780
13,817
It could be, or it could also be COVID related refusal to make last payment. The payment was due in March so the time line is pretty spot on for that, while Hong Kong citizenship to the UK (a minor issue for China, but one they still need to give some kind of counter-reaction too) happened later. Huawei was also later

There is some wild speculation here, including by myself. It could be retaliation but this is really small time retaliation, it's not a lot of money in the grand scheme of things.
 
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