The Naming Rights Thread

[Guernman]

I do think the NFL link is going to be key to attracting a big US firm like Google and upping the price we could get. The retractable pitch really was one of Levy's better ideas

 

[SpursSince1980]

Would be incredible, I’ll be honest I’m absolutely relieved it’s google because as far as I’m aware they don’t have an atrocious human rights records.

Least that’s what my search engine results keep telling me

Did you try Bing?

 

[coy-spurs1882]

I hope they will change the Chrome Dino to Kane/Son if the deal goes through

 

[whitesocks]

I swear the naming rights rumours always seem to surface at the same time as the NFL games

If the nfl stadium rights were sold alone, what impact/restrictions would that have on the football stadium rights?

In theory these are different products.

 

[tom4s]

The Cock-A-Google-Doo Stadium perhaps? ?

 

[McFlash]

I've not been too bothered about the naming rights, seeing the benefit of getting our name additional publicity across different sectors and fanbases.
That being said, getting someone the size of Google on board would be pretty bloody good.
If we're going to sell the name of the place, I'm happy that Levy only wants to sell to the biggest names.

 

[spursfan77]

If the nfl stadium rights were sold alone, what impact/restrictions would that have on the football stadium rights?

In theory these are different products.

Selling the stadium twice over is a great idea.

 

[Albertbarich]

Not that I can afford to go anymore but I'd this happens I really hope it leads to some real futuristic stuff being installed at the stadium.

 

[bomberH]

Hopefully this means the stadium will now accept cache.

 

[Amo]

Maybe Alphabet Arena.

what would be the point of paying to name it after a corporate holding entity that offers no major consumer facing products or services?

 

[VancouverSpur]

If we are talking search …Forget Google Stadium let’s go for Clippy

 

[DiamondLites]

The Chrome Dome

Daniel Levy is so vain, naming the stadium after himself

 

[Trent Crimm]

Spurs in talks with Google about naming rights for Tottenham Hotspur stadium

Tottenham Hotspur have had talks with Google about a potential sponsorship of their £1 billion stadium.The north London club have been looking for a long-term d

www.thetimes.co.uk

Spurs in talks with Google about naming rights for Tottenham Hotspur stadium​

The north London club have been looking for a long-term deal worth more than £25 million a year

Tottenham Hotspur have had talks with Google about a potential sponsorship of their £1 billion stadium.

The north London club have been looking for a long-term deal worth more than £25 million a year and have spoken to a number of big companies including Uber, FedEx and Amazon during the three years since they moved into their new home.

Although no agreement with Google is close, it would be an interesting step for the technology company to align themselves with one club as opposed to a league. They have agreements with the NBA and the MLB in the United States although in March they announced a multi-year partnership with McLaren Racing as a new partner of the Formula 1 Team and the MX Extreme E Team for this season.

When Tottenham opened their 62,850-capacity stadium in 2019, the club’s chairman Daniel Levy said: “We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money.”

Many expected a naming rights deal to quickly follow to help the finances but various factors including the pandemic made that hard. There has also been a suggestion that Tottenham wanted to keep the stadium clean as it might be more attractive for a potential buyer.

Levy hired Todd Kline, formerly of the Miami Dolphins, in 2021 to oversee the commercial deals including finding a partner for the stadium who would be compatible with their shirt sponsor AIA, an insurance company, whose deal expires in 2027.
Another stumbling block has been the club’s financial demands which would make their deal among the biggest in the world. The highest naming rights deal was made by Scotiabank for Toronto’s Maple Leafs and Raptors Arena in 2018, worth Canadian $800 million (about £527 million), or £26 million a year. Social Finance agreed to a 20-year deal worth a total of $400 million (£361 million in total or 18 million a year) to place their name on the Los Angeles Rams and Chargers’ new home in 2019.

A further factor is that Uefa have sponsorship regulations that forbid the stadium being referred to by its sponsor but for certain circumstances. Therefore, for example, Emirates Stadium is known as Arsenal Stadium in Uefa competitions.

Tottenham could also want a partner like Google for the technological help it would bring. The company’s deal with McLaren means that it has provided products, services and software to help the Formula One team. McLaren use Android-powered devices and Chrome browser for all race operations this season.

yahoo…..?

 

[thecook]

Hopefully this means the stadium will now accept cache.

But they'll only sell cookies

 

[King]

Matchday at the Chromedome

 

[Zaphod]

I would have thought that there was a danger that as the older the stadium gets the less ‘shines, new and modern’ it becomes which could lead to a devaluing of any deal?

 

[spursfan77]

I would have thought that there was a danger that as the older the stadium gets the less ‘shines, new and modern’ it becomes which could lead to a devaluing of any deal?

I think they’re looking at future proofing it as much as possible. Eg. They are already planning on replacing the retractable pitch with a faster newer system.

 

[FibreOpticJesus]

Yeah I was wondering why they were out laying more cash on something that seems pretty quick to construct. They must have plans to utilise the stadium for more events that need the pitch being removed. Got to keep ahead of the game to maximise the usage of our wonderful stadium.

 

[sidford]

I would have thought that there was a danger that as the older the stadium gets the less ‘shines, new and modern’ it becomes which could lead to a devaluing of any deal?

You have a point alright but post Covid and given wider economic environment (interest rate increases, Ukraine invasion etc) clubs will really struggle to get the finance together to build a stadium that will match ours. Madrid and Barca are both redeveloping there's but they won't happen next few years and still no guarantee they will actually be as well done as ours. As for premiership clubs I'm not sure any will have the ability to match ours so if a sponsor wants a premium stadium then ours is it and should remain that for a good few years

 

[The Long Suffering One]

But they'll only sell cookies

Once the naming rights is done and dusted, we can all look forward to creating history.