if we look at the money -it's well known that we get more revenue than the vast majority of CL clubs
how many clubs enter the CL either qualifying or 'proper stages' (as 4th we go through qualifying)
at least 100?
so already we earn more money than something like 90% of CL clubs (rough approx obviously)
so clearly just being in the CL isn't like going to money heaven otherwise our revenue wouldn't be 11 in Europe (world)
how much is 4th place worth compared to 5th? about £500,000 ?
that of course is way less than the money you get from a Carling final (especially if you win it)
how much is a CL place worth if you don't make the group stages - almost certainly less than the money generated from a successful Carling Cup run (for us anyway)
so while it's great to be in Cl - simply getting 4th and an early knock out isn't any more lucrative and is a lot less glamorous than winning the Carling
How much did Everton make from 4th place and their Eurpean 'tour' the next year - not much - nothing like the money we coined from winning the Carling and reaching the last 16 of UEFA Cup this season
so yes for the CL regualrs who make the final stages CL is big money - for miost it ain't
and of course I want us in the CL - but it isn't a one way ticket to El Dorado
how many clubs enter the CL either qualifying or 'proper stages' (as 4th we go through qualifying)
at least 100?
so already we earn more money than something like 90% of CL clubs (rough approx obviously)
so clearly just being in the CL isn't like going to money heaven otherwise our revenue wouldn't be 11 in Europe (world)
how much is 4th place worth compared to 5th? about £500,000 ?
that of course is way less than the money you get from a Carling final (especially if you win it)
how much is a CL place worth if you don't make the group stages - almost certainly less than the money generated from a successful Carling Cup run (for us anyway)
so while it's great to be in Cl - simply getting 4th and an early knock out isn't any more lucrative and is a lot less glamorous than winning the Carling
How much did Everton make from 4th place and their Eurpean 'tour' the next year - not much - nothing like the money we coined from winning the Carling and reaching the last 16 of UEFA Cup this season
so yes for the CL regualrs who make the final stages CL is big money - for miost it ain't
and of course I want us in the CL - but it isn't a one way ticket to El Dorado