European football's brand power league - where do we rank?

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Source: Daily Mail


England's dominance of the European game has been confirmed by eight Barclays Premier League clubs being ranked in the top 20 of the continent's football brands.

Manchester United, Arsenal, Chelsea and Liverpool have all progressed to the last eight of the Champions League, and the 'Top Four' have been joined by Tottenham, Newcastle, West Ham and Manchester City in the list published in Champions magazine.

Real Madrid isEurope's most valuable football brand worth a total of £271million which is an increase of 7 per cent on last year.

Independent consultancy experts Brand Finance have used 'market share, market growth and company financials' to draw up the list. The top five, Real Madrid, Manchester United, Barcelona, Chelsea and Liverpool top the £1billion mark.

The full list is:
1) Real Madrid - £271m
2) Manchester United - £264m
3) Barcelona - £215m
4) Arsenal - £201m
5) Chelsea - £184m
6) Liverpool - £165m
7) Bayern Munich - £147m
8) Milan - £134m
9) Juventus - £95m
10) Internazionale - £84m
11) Tottenham - £81m
12) Roma - £59m
13) Newcastle United - £55m
14) Hamburg - £52m
15) Schalke 04 - £48m
16) Lyon - £48m
17) Benfica - £44m
18) West Ham - £41m
19) Celtic - £36m
20) Manchester City - £33m


The study also breaks down the different stream of revenue for the top clubs. AC Milan tops the broadcasting revenue table with £103 followed by Real Madrird (£90m), Internationale (£86m), Barcelona (£72m) and Roma (£70m).

Arsenal lead the matchday revenues with £103m followed by Manchester United (£93m), Chelsea (£74m), Barcelona, (£60m) and Real Madrid (£54m).

Champions magazine editor, Paul Simpson said: “The fact that there are eight Premiership sides in the top 20 underlines the financial and marketing clout of English football. Such enduring strength is one of the reasons that, with four Premiership sides in the last eight of the UEFA Champions League, we look odds on to have an English team reach the final for the fourth season in a row.

"The relative failure of many Italian and German clubs to exploit the power of their brand is one of the reasons they are finding it harder to compete in Europe."

 

[Kendall]

surprised chelsea is more than liverpool but other than that, I'd agree.

Big gap between us and the rest too

 

[General Levy]

Our revenue is double west ham's but less than half of Arsenal's.

But West Ham are not our rivals but Arsenal are...

 

[General Levy]

Also if we had a bigger stadium we would be top 8.

 

[TheChosenOne]

I take these stats with a pinch of salt as usual, everyone seem to think Woolwich are the new Bank of England, they are not, they need to set aside £ 18m pa for interest
on the Stadt des Immigrants

They also reckoned to have £70m in the bank as a transfer war chest when in fact the banks required that they maintained £50m at all times to cover "eventualities"

 

[Kendall]

Our revenue is double west ham's but less than half of Arsenal's.

But West Ham are not our rivals but Arsenal are...

Surely they are two separate points.

You don't make your rivals based on how close you are in brand power you nonse. :shrug:

 

[nickspurs]

I'm sure some fairly spurious calculations but interesting reading and no major surprises in the rankings.

Usual observations for me:
- We've done well do be where we are without CL football and a smallish stadium
- Gap increasing from the CL have's and have not's (this scares me most)

And usual conclusions:
- New stadium has to be ASAP and 55K capacity with an option to get bigger when we can afford it
- Got to roll the dice a bit to get CL football with 1-2 big signings (easier said than done of course) and worry less about resale value etc.

 

[General Levy]

Surely they are two separate points.

You don't make your rivals based on how close you are in brand power you nonse. :shrug:

My point is that we are closer to West Ham in terms of club stature than Arenal - sad but true.

Did you mean to call me a nonce?:shrug:

 

[Kendall]

My point is that we are closer to West Ham in terms of club stature than Arenal - sad but true.

Did you mean to call me a nonce?:shrug:

Not really, West ham have recently been bankrolled, but you won't find much interest outside of London, wheras Spurs are known and supported the world over. Arsenal get a massive payout from the CL every year. We are doing exceptionally well since we have such a small stadium, have only been in the Uefa for the last 2 seasons AND we run a sustainable business model. This is because as a global brand we are huge and have a shitload of fans.

No. A nonse is slang for a guy who talks nonesense. A nonce is slang for a child sex offender, and I'm sure you ain't one of them.:up:

 

[justfookinhitit]

But I thought the Barcodes were a "big club" ...............

Ha ha - big club my arse.

 

[General Levy]

I am surprised that Everton isn't up there. They have big attendances and they have been in Europe for the past few years...

 

[nickspurs]

Don't think that Everton have that international appeal and aren't particularly well managed as a club.

Sadly (for us too) being in the UEFA cup doesn't do much for the bottom line/valuation either but yes, I noticed their absence too.