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Tottenham Hotspur Stadium naming rights update

mawspurs

Staff
Jun 29, 2003
35,661
18,787
Spurs have held talks with Amazon and Google, although that was now over a year ago and the outcome of those talks is not known. More recently, Spurs have spoken to DHL, the German logistics company, about a naming rights deal.

Another potential lever for Tottenham in negotiations is that they now have a license to host up to 30 non-football events per year at the stadium, up from 16. They will also host matches Euro 2028.
 

Dr Know

SC Supporter
Aug 21, 2008
13,082
11,171
Spurs have held talks with Amazon and Google, although that was now over a year ago and the outcome of those talks is not known. More recently, Spurs have spoken to DHL, the German logistics company, about a naming rights deal.

Another potential lever for Tottenham in negotiations is that they now have a license to host up to 30 non-football events per year at the stadium, up from 16. They will also host matches Euro 2028.
This is what Levy is good at period. I just wish that we had someone to take care of the football stuff. It would be the perfect match.
 

Chedozie

Well-Known Member
May 19, 2005
2,807
3,065
Seems odd that no one wants to put their name on the stadium, given the awards and media attention it receives.
 

Metalhead

But that's a debate for another thread.....
Nov 24, 2013
27,799
43,653
Seems odd that no one wants to put their name on the stadium, given the awards and media attention it receives.
I assumed that it's that no-one has offered what the club considers to be its true value. There must be some temptation also to leave it as just the Tottenham Hotspur stadium.
 

Pellshek

Well-Known Member
Dec 30, 2015
2,767
8,242
Seems odd that no one wants to put their name on the stadium, given the awards and media attention it receives.

The value of the rights have appreciated enormously since the stadium opened, primarily through creating and leveraging an entirely new club-owned brand: The Tottenham Hotspur Stadium.

That's the reason for the delay, not a shortage of interested parties. Levy's the one driving the bus.

I still don't rule out us having no naming rights partner, with Levy instead flogging off sponsorship rights to various stadium activities piecemeal. Lots of mini-sponsorships adding up to the equal of a big one.
 

mark87

Well-Known Member
Nov 29, 2004
38,978
136,378
Spurs have held talks with Amazon and Google, although that was now over a year ago and the outcome of those talks is not known. More recently, Spurs have spoken to DHL, the German logistics company, about a naming rights deal.

Another potential lever for Tottenham in negotiations is that they now have a license to host up to 30 non-football events per year at the stadium, up from 16. They will also host matches Euro 2028.

Levy's middle name is Howard isn't it?
 

Johnny J

Feral youth roaming Waitrose immorally
Aug 18, 2012
21,483
55,433
Pretty sure we do in fact know the outcome of the Amazon and Google talks: no.
 
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