The Naming Rights Thread

[wrd]

This is complete guesswork but do you think it's because, when we built the stadium because of where we were reputation wise and pre-covid, there was a certain estimation on what we could expect to generate with the naming rights. Since then perhaps we're not getting anybody willing to hit those estimations and we simply just do not want to accept less? So we're perhaps waiting in the expectancy we will get back there but keep failing to do so?

Could be other reasons, like wanting to build up evidence of the numbers in terms of events, could be waiting for the market to change, could be a whole host of factors but I'd be curious for those who understand business better whether leaving the money on the table over multiple years, plus the "car is off the lot devaluing" means that it's almost impossible to see this delay as proving worthy of the value in the end?

 

[Real_madyidd]

Could be building up the Tottenham brand so that "goodwill" is increased (not a real asset) and the value is increased to a potential buyer. It's basically an accounting trick. (Speculation on my part).

 

[Tucker]

At a rough guess. We had a figure in mind, covid hit, then the war, and companies just don’t have the money to splash out on extravagant sponsorships right now. Coupled with our decline in form too.

 

[$hoguN]

At a rough guess. We had a figure in mind, covid hit, then the war, and companies just don’t have the money to splash out on extravagant sponsorships right now. Coupled with our decline in form too.

all are excuses. We just seen to overvalue the sponsorship and that means companies won’t pay it

 

[RuskyM]

all are excuses. We just seen to overvalue the sponsorship and that means companies won’t pay it

I mean, as excuses go, "there was a once-in-a-century pandemic and the stadium couldn't be used for two years" is a pretty good one.

 

[SirHarryHotspur]

How does anybody know ENIC are actively seeking naming rights or even how much they are asking , hasn't it all been rumours so far , same as most things are in football.
The yardstick should be The Emirates how much are they getting , wouldn't have thought ENIC could ask for much more than that.

 

[Tucker]

all are excuses. We just seen to overvalue the sponsorship and that means companies won’t pay it

Or they are reasons why we haven’t got the deal we wanted. Not everything needs to be a stick to beat Levy with.

 

[SirHarryHotspur]

Even without naming rights Spurs are outstripping our local rivals on the commercial revenue side of the club , following figures are all from Deloitte money league in euros from 2005 & 2023 for comparison.

2005 2023
Spurs 34 mil 215 mil
Arsenal 32 mil 167 mil
Chelsea 50 mil 209 mil.

 

[Trix]

I mean, as excuses go, "there was a once-in-a-century pandemic and the stadium couldn't be used for two years" is a pretty good one.

It is but since then which conglomerate is going to want to associate themselves with constant negative press?

 

[thekneaf]

Or that it's actually very good marketing for the football team for every event to be so literally linked to our team explicitly. And the value against placing a different company's name in our place on those has to be assessed.

 

[garyhopkins]

How does anybody know ENIC are actively seeking naming rights or even how much they are asking , hasn't it all been rumours so far , same as most things are in football.
The yardstick should be The Emirates how much are they getting , wouldn't have thought ENIC could ask for much more than that.

Or that it's actually very good marketing for the football team for every event to be so literally linked to our team explicitly. And the value against placing a different company's name in our place on those has to be assessed.

The Emirates brings in about 17 million a year, Etihad about 22 million, Leicester, Brighton and Bournemouth less than 5 million. I just read that the Tottenham Hotspur Stadium would likely be worth up to 20 million a year. Currently the Tottenham name gets a lot of exposure for concerts, NFL, rugby and boxing and there's probably still no rush to lose that 'advertising'.

 

[dontcallme]

At a rough guess. We had a figure in mind, covid hit, then the war, and companies just don’t have the money to splash out on extravagant sponsorships right now. Coupled with our decline in form too.

We’re sounding like the Tory party.

 

[ComfortablyNumb]

It is but since then which conglomerate is going to want to associate themselves with constant negative press?

A petro state looking to improve its international image could do a lot worse than pick up a basket case and use its money to turn it around, rather than picking, say, Man Utd, wher they'd be seen as just making an already big club unfairly/untouchably bigger. A big enough investment would bring control over Danny, whether he likes it or not.

 

[SirHarryHotspur]

The Emirates brings in about 17 million a year, Etihad about 22 million, Leicester, Brighton and Bournemouth less than 5 million. I just read that the Tottenham Hotspur Stadium would likely be worth up to 20 million a year. Currently the Tottenham name gets a lot of exposure for concerts, NFL, rugby and boxing and there's probably still no rush to lose that 'advertising'.

20 million would probably be about right as The Lane gets a lot of publicity with concerts NFL etc , Etihad figure is doctored.

 

[RuskyM]

It is but since then which conglomerate is going to want to associate themselves with constant negative press?

Tesla?

Jokey answer aside, I dunno how much our performances on-pitch would impact any decision. The stadium's response is universally positive, be it from NFL or gig goers and it's still the same product.

 

[Trix]

Tesla?

Jokey answer aside, I dunno how much our performances on-pitch would impact any decision. The stadium's response is universally positive, be it from NFL or gig goers and it's still the same product.

Our performance on the pitch is only a part of the reason for the negative press though isn't it. It's far more than just that.

 

[Bluto Blutarsky]

The stadium's response is universally positive, be it from NFL or gig goers and it's still the same product.

I'm not sure that is true - on any level.

NFL has complained about the surface, concert goers have complained about the acoustics.

As the novelty of the new stadium wears off, it will be harder, not easier, to sell naming rights at the level Levy seems to want.

 

[mil1lion]

I'm surprised we haven't gone for a short term deal for less than what we wanted. Surely that's better than going years without anything. Barca have Spotify for 4 years. The longer it goes the less it makes sense to hold out for what we want. Even if we got a 10 year deal we have to factor in what it's worth over 13 years because we've now lost 3 years.

 

[Tottenhamboy85]

I’m happy we don’t have a sponsor. Love it just being called the Tottenham Hotspur stadium

 

[wrd]

I’m happy we don’t have a sponsor. Love it just being called the Tottenham Hotspur stadium

I understand this point but you're not thinking about the potential hotels we could build with this money.