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The Naming Rights Thread

Armstrong_11

Spurs makes me happy, you... not so much :)
Aug 3, 2011
8,572
19,101
Singapore is trying to (or has) become a cashless society, I wouldn't read too much into it

It's an ICC thing.

Union Pay is one of the sponsor. So they flip a union pay card.

Novel idea. But they need a heavier one that has a better feeling to it.
 

yankspurs

Enic Out
Aug 22, 2013
41,883
71,187
Don't think it will happen, but why not?
Tbh, most stadium names in football seem to jibe well and roll off the tongue. AIA Stadium doesnt. “The AIA” just doesnt seem to work to me. Seems a but awkward. And i really dont want to have to listen to the awkwardness or say that when it doesnt jibe well.
 

Clark28

Well-Known Member
Aug 31, 2016
2,269
13,040
Tbh, most stadium names in football seem to jibe well and roll off the tongue. AIA Stadium doesnt. “The AIA” just doesnt seem to work to me. Seems a but awkward. And i really dont want to have to listen to the awkwardness or say that when it doesnt jibe well.
Keep calling it The Lane
 

Phischy

The Spursy One
Feb 29, 2004
1,000
1,152
Tbh, most stadium names in football seem to jibe well and roll off the tongue. AIA Stadium doesnt. “The AIA” just doesnt seem to work to me. Seems a but awkward. And i really dont want to have to listen to the awkwardness or say that when it doesnt jibe well.

Tottenham Hotspur StAIAdium? :ROFLMAO:
 

Sweech

Ruh Roh Ressegnon
Jun 27, 2013
6,752
16,378
Tbh, most stadium names in football seem to jibe well and roll off the tongue. AIA Stadium doesnt. “The AIA” just doesnt seem to work to me. Seems a but awkward. And i really dont want to have to listen to the awkwardness or say that when it doesnt jibe well.
I just don't want something embarrassing.

So long as they pay a lot I don't really care what the name is or who it is really.
 

greaves

Well-Known Member
Dec 6, 2006
6,117
8,945
Tbh, most stadium names in football seem to jibe well and roll off the tongue. AIA Stadium doesnt. “The AIA” just doesnt seem to work to me. Seems a but awkward. And i really dont want to have to listen to the awkwardness or say that when it doesnt jibe well.

Yep. Tbh, AIA sounds like someone's scream jumping off the top of a skyscraper. Doesn't fill with me confidence re. upward trajectory.
 

ravo

SC Supporter
Jun 4, 2004
4,787
2,885
Just found this interesting bit on the cost of naming rights and where some companies are seeing the value:

The cost of stadium naming rights is becoming too rich for some big name brands

Kraft Heinz is wrapping up a 20-year, $57m naming rights deal with the Pittsburgh Steelers, and according to Sports Business Journal, the corporate condiment cornucopia is “highly unlikely” to renew.
The recent back-and-forth between Heinz and the Steelers franchise highlights the exorbitant (and rising) costs for a brand to slap its name on a stadium -- and whether, in today’s sports climate, it’s actually worth it.

Will Heinz throw in the ‘terrible towel’?
The original 2001 deal works out to an estimated $2.8m a year. To re-up, the Steelers are reportedly seeking a contract worth north of $10m annually; a number the ketchup king has balked at -- and that’s still way below market price.
Most companies pay between $5m and $12m and Axios reports that private lender SoFi is expected to pay a whopping $400m over 20 years to put its name on the new Rams/Chargers stadium in LA ($20m per year).
But, as IRL sports viewership wanes and stadiums begin to downsize, is the current market really worth the splurge?
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
Just found this interesting bit on the cost of naming rights and where some companies are seeing the value:

The cost of stadium naming rights is becoming too rich for some big name brands

Kraft Heinz is wrapping up a 20-year, $57m naming rights deal with the Pittsburgh Steelers, and according to Sports Business Journal, the corporate condiment cornucopia is “highly unlikely” to renew.
The recent back-and-forth between Heinz and the Steelers franchise highlights the exorbitant (and rising) costs for a brand to slap its name on a stadium -- and whether, in today’s sports climate, it’s actually worth it.

Will Heinz throw in the ‘terrible towel’?
The original 2001 deal works out to an estimated $2.8m a year. To re-up, the Steelers are reportedly seeking a contract worth north of $10m annually; a number the ketchup king has balked at -- and that’s still way below market price.
Most companies pay between $5m and $12m and Axios reports that private lender SoFi is expected to pay a whopping $400m over 20 years to put its name on the new Rams/Chargers stadium in LA ($20m per year).
But, as IRL sports viewership wanes and stadiums begin to downsize, is the current market really worth the splurge?

Yet psg get €100m a season from the qatar tourist board for a few posters in their ground? Nothing fishy at all.
 

alexis

Well-Known Member
Sep 1, 2012
1,820
3,371
Just found this interesting bit on the cost of naming rights and where some companies are seeing the value:

The cost of stadium naming rights is becoming too rich for some big name brands

Kraft Heinz is wrapping up a 20-year, $57m naming rights deal with the Pittsburgh Steelers, and according to Sports Business Journal, the corporate condiment cornucopia is “highly unlikely” to renew.
The recent back-and-forth between Heinz and the Steelers franchise highlights the exorbitant (and rising) costs for a brand to slap its name on a stadium -- and whether, in today’s sports climate, it’s actually worth it.

Will Heinz throw in the ‘terrible towel’?
The original 2001 deal works out to an estimated $2.8m a year. To re-up, the Steelers are reportedly seeking a contract worth north of $10m annually; a number the ketchup king has balked at -- and that’s still way below market price.
Most companies pay between $5m and $12m and Axios reports that private lender SoFi is expected to pay a whopping $400m over 20 years to put its name on the new Rams/Chargers stadium in LA ($20m per year).
But, as IRL sports viewership wanes and stadiums begin to downsize, is the current market really worth the splurge?
Good possibility it will happen here alienated fans and poor global economy are big threats. Maybe world club football sees this and is a big reason for it being discussed
 

bbunc

Well-Known Member
May 11, 2019
1,562
6,610
Still pretty surprised this hasn’t been nailed down/announced.

You’d think a sponsor would want a full season to start.
 

fridgemagnet

Well-Known Member
Jan 18, 2009
2,410
2,864
I noticed the presence of the giant sugary shite dispenser as a new sponsor, I rather hoped to avoid them, ho-hum.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
I noticed the presence of the giant sugary shite dispenser as a new sponsor, I rather hoped to avoid them, ho-hum.

If you're talking about the billboards at least it's only advertised in this country. The technology for them means that different countries will show different advertisements on them (only club that has it).
 

gregga

Well-Known Member
Aug 22, 2005
2,281
1,312
Still pretty surprised this hasn’t been nailed down/announced.

You’d think a sponsor would want a full season to start.

I imagine Levy is holding out for a handsome sum. And as West Ham's experience has shown, finding a stadium sponsor is a lot more difficult than finding a shirt sponsor.

Hope Levy can be realistic about it - he needs to tie a sponsor down whilst we're riding high, and not sure it's worth missing out on a whole season's sponsorship for a mill here or there.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
I imagine Levy is holding out for a handsome sum. And as West Ham's experience has shown, finding a stadium sponsor is a lot more difficult than finding a shirt sponsor.

Hope Levy can be realistic about it - he needs to tie a sponsor down whilst we're riding high, and not sure it's worth missing out on a whole season's sponsorship for a mill here or there.

It's not a mil here or there though is it. It will probably be for 20 years. So more like missing out on £50-100m.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
We're looking at a global recession and brexit. Firms are going to be coy about splashing out on a naming rights deal.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
We're looking at a global recession and brexit. Firms are going to be coy about splashing out on a naming rights deal.
A global recession, when Britain's had such slow growth and crap employment that its barely recovered from the last recession. The only upside naming rights wise is that they'll be looking at using it to enhance their global brand, because Britain is not a good investment environment right now.
 

GobbyJJ

Well-Known Member
Jan 31, 2013
483
1,237
A global recession, when Britain's had such slow growth and crap employment that its barely recovered from the last recession. The only upside naming rights wise is that they'll be looking at using it to enhance their global brand, because Britain is not a good investment environment right now.
Crap Employment?
 

JCRD

Well-Known Member
Aug 10, 2018
19,153
30,013
I noticed the presence of the giant sugary shite dispenser as a new sponsor, I rather hoped to avoid them, ho-hum.
If you're talking about the billboards at least it's only advertised in this country. The technology for them means that different countries will show different advertisements on them (only club that has it).
Are we supposed to know what that is?


Can people PLEASE complete their sentences so I know what the fuck we are chatting about - my brain is hurting trying to figure out what the hell a giant sugary shite dispenser is...
 
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