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Seize Glory Homepage

Reece

Reece

Shutterbug
May 27, 2005
2,860
1,779
Quite a unique intro on our official site at the moment which I was presented with when I added a tweet before entering the site - which you are prompted to do.

Looks very professional in my opinion! Nice touch from UA. I guess this is the bonus of being their most popular team, more time focused on us!

http://www.tottenhamhotspur.com (for ease of clicks).

EDIT - Well I'm not quite sure how I ended up there when attempting to visit our official site but it looks like this is on the http://www.seizeglory.com page.

Why this isn't our landing page temporarily I don't know....
 
guiltyparty

guiltyparty

Well-Known Member
Sep 21, 2005
9,023
13,524
Cool looking site, though there's not much to actually do on it - as you say, should be a landing page, not a site of its own.

But that "seize the glory" stuff is getting a bit embarrassing. "How do you want Spurs to #seizetheglory this year? Add your voice to the echo of glory now…" Can't wait for that hashtag to get trashed, though that seems par for the course nowadays. Brands clearly see it as collateral damage – is the only explanation for why clubs still do Twitter Q&As – and a few hundred arsey rivals are small fry in the scheme of owning a public conversation.

But I can imagine the conversation in the PR offices…

"It's genius, guys! We've created a viral! Get this viral on to the inter webs, make the viral go viral!"
 
Kendall

Kendall

Well-Known Member
Feb 8, 2007
38,502
11,933
guiltyparty said:
Cool looking site, though there's not much to actually do on it - as you say, should be a landing page, not a site of its own.

But that "seize the glory" stuff is getting a bit embarrassing. "How do you want Spurs to #seizetheglory this year? Add your voice to the echo of glory now…" Can't wait for that hashtag to get trashed, though that seems par for the course nowadays. Brands clearly see it as collateral damage – is the only explanation for why clubs still do Twitter Q&As – and a few hundred arsey rivals are small fry in the scheme of owning a public conversation.

But I can imagine the conversation in the PR offices…

"It's genius, guys! We've created a viral! Get this viral on to the inter webs, make the viral go viral!"
Click to expand...

A lot of our marketing has been very cringey this year already. The facebook site has been really embarrassing.

I put it down to being quite OTT for the US crowd. UA are pure cringe with their advertising stuff. It's like they once picked up the glory quote from Bill Nic and have now run with glory this and glory that, conveniently forgetting that our only piece of glory in recent times was the devalued pot that the likes of Bradford, Cardiff (when they were Championship) and Sunderland have managed to contest since.

It's nice to remember past glories of course, but that's in the past. We'd be laughing if Villa and Everton were doing it.
 
Reece

Reece

Shutterbug
May 27, 2005
2,860
1,779
Completely agree about the US stuff and it going a bit OTT.

I don't think 'seizeglory' is all that bad tied in with that intro as it gives it at least a little more context. Plus prompting the tweets brings up the brand awareness and gets UA good metrics and marks from Spurs I guess.

Why UA put that effort in and we don't utilise it - especially if you consider what we have as a landing page now - is confusing.

The one that really got me was #IWILL *cringe*.
 
guiltyparty

guiltyparty

Well-Known Member
Sep 21, 2005
9,023
13,524
Kendall said:
A lot of our marketing has been very cringey this year already. The facebook site has been really embarrassing.

I put it down to being quite OTT for the US crowd. UA are pure cringe with their advertising stuff. It's like they once picked up the glory quote from Bill Nic and have now run with glory this and glory that, conveniently forgetting that our only piece of glory in recent times was the devalued pot that the likes of Bradford, Cardiff (when they were Championship) and Sunderland have managed to contest since.

It's nice to remember past glories of course, but that's in the past. We'd be laughing if Villa and Everton were doing it.
Click to expand...

Exactly, and you're bang on for the US. They love this stuff. "Seize the glory" is very much like a fitness lifestyle slogan, a bit of a "Just do it" in fancy pants.

I actually did some commercial work with UA, and their focus on being a good ol' US company still based in the US, and not a huge, multinational like Nike and Adidas, has been their differentiator. However, they realise they need to up this to step up from training-gear specialist to lifestyle brand, so have invested loads in this kind of marketing. Owning social conversations is what all the major sport brands want to do, from this kind of hashtagging around events/points of interest to Adidas setting up a bloody Twitter feed for the Brazuca ball.

If it grows the club's brand, cool, no skin off my balls, but I do sometimes wish they'd localise their approach. Although I guess in the internet age, everything is international, so you file down the edges and try to come up with something catchy but inoffensive enough for all markets

PS: slightly tangental aside, but go on http://www.lagalaxy.com and see how long it takes you to find a shirt to buy. There's some things Spurs are streets ahead on, commercially

PPS: boo, hiss, etc, but really do like Puma's Kit Builder plug in on Arsenal's site, with 360s on all team and training tops, real-time sticker placement and all that jazz. http://arsenaldirect.arsenal.com/pu...senal&utm_medium=tall&utm_campaign=kitbuilder

EDIT: @Reece #iwill ? #wedidnt :oops:
 
Last edited:
Kendall

Kendall

Well-Known Member
Feb 8, 2007
38,502
11,933
guiltyparty said:
Exactly, and you're bang on for the US. They love this stuff. "Seize the glory" is very much like a fitness lifestyle slogan, a bit of a "Just do it" in fancy pants.

I actually did some commercial work with UA, and their focus on being a good ol' US company still based in the US, and not a huge, multinational like Nike and Adidas, has been their differentiator. However, they realise they need to up this to step up from training-gear specialist to lifestyle brand, so have invested loads in this kind of marketing. Owning social conversations is what all the major sport brands want to do, from this kind of hashtagging around events/points of interest to Adidas setting up a bloody Twitter feed for the Brazuca ball.

If it grows the club's brand, cool, no skin off my balls, but I do sometimes wish they'd localise their approach. Although I guess in the internet age, everything is international, so you file down the edges and try to come up with something catchy but inoffensive enough for all markets

PS: slightly tangental aside, but go on http://www.lagalaxy.com and see how long it takes you to find a shirt to buy. There's some things Spurs are streets ahead on, commercially

PPS: boo, hiss, etc, but really do like Puma's Kit Builder plug in on Arsenal's site, with 360s on all team and training tops, real-time sticker placement and all that jazz. http://arsenaldirect.arsenal.com/pu...senal&utm_medium=tall&utm_campaign=kitbuilder

EDIT: @Reece #iwill ? #wedidnt :oops:
Click to expand...

Interesting post this mate, I don't think the informative rating does it justice!
 
guiltyparty

guiltyparty

Well-Known Member
Sep 21, 2005
9,023
13,524
Ribble said:
Rightmost option on the menu?

Also it's not even 2 clicks, hover over it and it'll bring up a submenu, then click "Team LA Store" and you're there.
Click to expand...

Weird. Not showing up on mine.

image.jpg
 
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