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AIA NEW SPONSOR DEAL

werty

Well-Known Member
Aug 8, 2005
25,074
26,310
Eight years seems a bit long. Anyone know the typical length for these type of deals?
 

SpartanSpur

Well-Known Member
Jan 27, 2011
12,552
43,063
Sponsor income is now comparable with the rest but our deal with Nike looks terrible in comparison

It seemed the club needed income fast so accepted a low ball deal with Nike

I wonder if the club had to secure a long term deal to keep the banks happy in respect of the stadium financing. Nike is also the kit supplier for NFL too which may have had an effect. I agree it is the one area we are lagging in, but we do probably lag a fair bit in shirt sales too.

I think it's quite common for deals like our one with Nike to have mid-term increases based on objectives too (winning trophies etc...), so hopefully we can trigger some bonuses or increases along the way.
 

SpartanSpur

Well-Known Member
Jan 27, 2011
12,552
43,063
Eight years seems a bit long. Anyone know the typical length for these type of deals?

Last one was 5 years for us 2014-2019.

Goons are on a 5 year deal with Emirates on £40m also until 2024, so they won't be picking up ground on us for 5 years at least. That may even be inclusive of the naming rights.
 
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Graysonti

Well-Known Member
May 8, 2011
3,904
5,823
So it’s looking like £45m a year and only Man U bigger like for like (City (lol) includes stadium too).

Hit the big time now.

The Nike is smaller because we prob needed guaranteed revenues when banks looking at ratios etc on financial close.
 

buckley

Well-Known Member
Sep 15, 2012
2,595
6,073
Remember there is still the stadium plus shirt sleeves plus training ground still available for sponsorship and when in place our financial situation will be on really sound footing and will enable us to be more pro active with transfers and wages.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
Last one was 5 years for us 2014-2019.

Goons are on a 5 year deal with Emirates on £40m also until 2024, so they won't be picking up ground on us for 5 years at least. That may even be inclusive of the naming rights.


I think with length of Nike deal and this Levy is looking for security towards the banks when it comes to refinancing. Effectively these 2 deals pay for the stadium more or less.
 

bubble07

Well-Known Member
Dec 27, 2004
22,959
29,896
For what?

Adidas and Emirates deal gives them 30m more than our deal with Nike and AIA. Main diff is Adidas are paying them double what Nike are paying us. Nike got an excellent deal. Levy for once had to be the recipient
 
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WePlayWednesday

Essex Yid ??
Jun 14, 2019
728
3,215
Naming rights next would be nice.
Actually, I bet we don’t get a naming rights deal. With every game that’s announced at the “Tottenham Hotspur Stadium” we get free publicity all across the globe, and that’s only going to be more valuable when we’re hosting NFL. Imagine the value of the name dropping across the USA, especially when people get to see our beautiful new home.

Priceless.

And no, that isn’t ITK we’re about to have a naming rights deal with MasterCard ?
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
Adidas and Emirates deal gives them 30m more than our deal with Nike and AIA. Main diff is Adidas are paying them double what Nike are paying us. Nike got an excellent deal. Levy for once had to be the recipient

The value of the Nike deal has weirdly never actually been announced when it was extended. Everyone just assumed it was £30m. I’d also be amazed if there aren’t CL conditions attached to both deals. But what Levy has intimated is we keep a far larger % of actual shirts sold. So the difference to Arsenal Adidas deal maybe nowhere near as big as seems apparent. But the shirt sponsor deal is based much more on TV exposure than sales so therefore we can compete. But the fact is Liverpool United Arsenal and Chelsea currently sell way more shirts than we do. But that can all change very quickly with on field success.
 

dovahkiin

Damn you're ugly !
May 18, 2012
3,319
89,222
Adidas and Emirates deal gives them 30m more than our deal with Nike and AIA. Main diff is Adidas are paying them double what Nike are paying us. Nike got an excellent deal. Levy for once had to be the recipient
there was plenty of itk at the time that our nike deal was right up there with chelsea (60m) provided we qualified for the cl and similar clauses
 

absolute bobbins

Am Yisrael Chai
Feb 12, 2013
11,649
25,962
Adidas and Emirates deal gives them 30m more than our deal with Nike and AIA. Main diff is Adidas are paying them double what Nike are paying us. Nike got an excellent deal. Levy for once had to be the recipient
That is based primarily on volume of shirts sold, it's also a headline figure, they're unlikely 'ot be reaching that figure any time soon
 

bubble07

Well-Known Member
Dec 27, 2004
22,959
29,896
The value of the Nike deal has weirdly never actually been announced when it was extended. Everyone just assumed it was £30m. I’d also be amazed if there aren’t CL conditions attached to both deals. But what Levy has intimated is we keep a far larger % of actual shirts sold. So the difference to Arsenal Adidas deal maybe nowhere near as big as seems apparent. But the shirt sponsor deal is based much more on TV exposure than sales so therefore we can compete. But the fact is Liverpool United Arsenal and Chelsea currently sell way more shirts than we do. But that can all change very quickly with on field success.

Just seems every report states 30m but that could just come from one incorrect source

Surely the accounts will show the amount?
 

Paul Rogers

Well-Known Member
Jun 11, 2009
50
280
Adidas and Emirates deal gives them 30m more than our deal with Nike and AIA. Main diff is Adidas are paying them double what Nike are paying us. Nike got an excellent deal. Levy for once had to be the recipient

Doesn't the emirates deal also including stadium naming rights which we are yet to sell, so depending on that deal might not be much difference
 
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