The Naming Rights Thread

whitesocks

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I keep seeing this argument - why would Google/Facebook/Amazon advertise? Yet, recently I have seen adverts for all 3 in various places.

Arguable Coca Cola and Pepsi both have more recognition due to the demographics. They still advertise. A lot.

I'm not a financial guru but isn't advertising a convenient tax write-off for most companies anyway?
Coca Cola and Pepsi have a product that is killing 1000s of people a day - and they are scared of further regulation. They are paying to be associated with youth, health, and fun rather than obesity and heart disease.

Likewise how much would it be worth to Huawei to have their ceo doing a cool handshake with the captain of England in the newly branded stadium? Instead of being a hostile enemy trying to spy on us, perhaps they are nice guys after all. Have those 5G contracts.

AIA is interesting in that they are not selling anything to us in the UK or europe. Their only interest is the asian market and prem football is popular with many young people there who they want to sell their insurance to. Sponsoring the stadium probably doesn't give them much more exposure, but it blocks some other company sharing the limelight and if they make £100's mil on our unexpected run to the CL final, it would be rude not to invest a bit more back into the club, surely...
 

TottenhamMattSpur

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The longer this goes on, the more I'm starting to think there is a deal going on between us, Nike and AIA whereby both of those, who we have big, long term deals with, may be joint Sponsors.

Either that, or we're speaking to them about bigger deals for kits in order to negate the need for a Stadium sponsor at all.
It's so silent on naming rights, there's no gossip, nothing is being said. Don't you find it a bit odd?
 

Ossie'sAardvark

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Coca Cola and Pepsi have a product that is killing 1000s of people a day - and they are scared of further regulation. They are paying to be associated with youth, health, and fun rather than obesity and heart disease.

Likewise how much would it be worth to Huawei to have their ceo doing a cool handshake with the captain of England in the newly branded stadium? Instead of being a hostile enemy trying to spy on us, perhaps they are nice guys after all. Have those 5G contracts.

AIA is interesting in that they are not selling anything to us in the UK or europe. Their only interest is the asian market and prem football is popular with many young people there who they want to sell their insurance to. Sponsoring the stadium probably doesn't give them much more exposure, but it blocks some other company sharing the limelight and if they make £100's mil on our unexpected run to the CL final, it would be rude not to invest a bit more back into the club, surely...
C'mon mate , Pepsi and coke aren't really killing thousands a day, the people who gorge themselves into blubber oblivion are. If we took them away they'd move to fanta or haribo.
 

Dzejkob

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Google - yes, Facebook - I'm not sure. First of all I think google sounds better. They also have better reputation. Facebook evokes mixed reactions. Google is a giant and I think everyone accepted that. So IMHO from marketing point of view both companies will make us more popular across the world, but being related with Google will do better for us than being related with Fb.

Generally I think Levy and co. are doing great job. Close cooperation with EA (lot of Spurs in FIFA 20 trailer), Nike kits, now Google or Facebook as stadium sponsor. Being more recognizable means more money.
 

worcestersauce

"I'm no optimist I'm just a prisoner of hope
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If they stay bullish. If they rest on their laurels then someone will have a better product and they will fall. Some would argue firefox is superior. The chinese will be pushing their own brands.

In business nothing is static. It takes enormous effort to stay top of the hill.
Perhaps the Chinese brand might be a better option, they'll be challenging soon along with their new mobile operating system to challenge the Apple and Android platforms so there may be a number of Chinese options.
 

whitesocks

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C'mon mate , Pepsi and coke aren't really killing thousands a day, the people who gorge themselves into blubber oblivion are. If we took them away they'd move to fanta or haribo.
People aren't rational actors. All those addicted to sugar, nicotine and pain killers all know they need to stop/cut down but they are not the only one making the decision. To a large extent the subconscious decides and we rationalise it afterwards.
I'm not sure what the answer is.

The same thinking process has got us Trump and now most likely Boris. We need new brains.
 

TottenhamMattSpur

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People aren't rational actors. All those addicted to sugar, nicotine and pain killers all know they need to stop/cut down but they are not the only one making the decision. To a large extent the subconscious decides and we rationalise it afterwards.
I'm not sure what the answer is.

The same thinking process has got us Trump and now most likely Boris. We need new brains.
All drinks have sugar free versions that taste also the same.
It's hardly ever addiction and mainly down to utter stubbornness whereby people refuse to drink the sugar free versions.

They get what they deserve and one day soon, the sugar versions will be banned anyway.
 

ilikeost

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All drinks have sugar free versions that taste also the same.
It's hardly ever addiction and mainly down to utter stubbornness whereby people refuse to drink the sugar free versions.

They get what they deserve and one day soon, the sugar versions will be banned anyway.
Your tastebuds must have been nuked.
 

Ron Burgundy

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Or perhaps my common sense makes 50 teaspoons of sugar undrinkable.
That's a separate point isn't it? I tend not to drink those sorts of drinks because they're seriously unhealthy, but...

To suggest the sugar free versions taste the same is just not right on any level. Some people might prefer the sugar free versions - I definitely don't, I think they're fairly awful.

So I hardly ever drink them, but when I do it's full sugar all the way!
 

TottenhamMattSpur

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That's a separate point isn't it? I tend not to drink those sorts of drinks because they're seriously unhealthy, but...

To suggest the sugar free versions taste the same is just not right on any level. Some people might prefer the sugar free versions - I definitely don't, I think they're fairly awful.

So I hardly ever drink them, but when I do it's full sugar all the way!
There was a typo in my post. It said "also the same" but was meant to say "mostly the same"
 

Tucker

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C'mon mate , Pepsi and coke aren't really killing thousands a day, the people who gorge themselves into blubber oblivion are. If we took them away they'd move to fanta or haribo.
Pshhh I’ve been drinking Haribo’s for years, never done me a lick of harm. And I’m not a pound over 50st.
 
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Anyway, do we know if we’ll be retaining the Tottenham Hotspur Stadium logo (the one that is panel-inspired) when a potential new sponsor takes over and just add the sponsor namebrand right where the words “Tottenham Hotspur Stadium” are right now or will the stadium sponsor also have the right to change over the logo as well?

I was thinking of the Mercedes-Benz Stadium in Atlanta where the stadium logo (inspired by the silhouette) remained almost the same save for a few retouches and Mercedes-Benz just plastered their name in the corporate font at the bottom of that already-existing logo.

Considering the fact that the major names associated with our stadium naming rights use logotypes (Google, Facebook, Uber), I was hoping for this approach as this would allow the stadium to retain an element of its brand identity should it be necessary or financially beneficial to change sponsors later down the line.
 
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