The Naming Rights Thread

[mil1lion]

How long before we're known as Pykies at the Nikey?

When West Ham visit

 

[Krule]

Go well with our current motto...."To Dare Is To Do"......nah...."Just do it"

 

[mil1lion]

I hope we call it 'The Yid Stadium' just to piss the PC people off

 

[stonebrow]

Was Bens info ITK or just opinion?

 

[dovahkiin]

sounded like he was told by donna

 

[Toast]

View attachment 46441

What is this and why has no-one asked what is this? yet?

 

[riggi]

What is this and why has no-one asked what is this? yet?

Ye agreed.

I just saw it and posted it on here. No idea about the story behind it.

 

[LeSoupeKitchen]

I'd be totally amazed if a company is willing to spend hundreds of millions on sponsorship and have their name diluted by either North London Stadium or the old stadium name....let alone both. Hope I'm wrong though.

 

[LSUY]

I'd be totally amazed if a company is willing to spend hundreds of millions on sponsorship and have their name diluted by either North London Stadium or the old stadium name....let alone both. Hope I'm wrong though.

If the stadium is going to be used for UEFA competitions, the World Cup and the NFL then it's going to need multiple names. UEFA doesn't refer to the sponsored names of stadiums so the Emirates is instead the Arsenal Stadium, FIFA makes WC hosts change the name of sponsored stadiums and Nike isn't sponsoring whatever NFL team is playing in the stadium.

 

[LeSoupeKitchen]

If the stadium is going to be used for UEFA competitions, the World Cup and the NFL then it's going to need multiple names. UEFA doesn't refer to the sponsored names of stadiums so the Emirates is instead the Arsenal Stadium, FIFA makes WC hosts change the name of sponsored stadiums and Nike isn't sponsoring whatever NFL team is playing in the stadium.

Makes sense. But would still expect every effort would be made to get away from White Hart Lane.

 

[Kspur]

Makes sense. But would still expect every effort would be made to get away from White Hart Lane.

This seems like the only logical business case for the renaming of WHL station currently being talked about, well for £15m anyway!

 

[buckley]

Personally I used to live where seven sisters is now and I could not care less what the station is called if it helps put extra cash in the coffers for transfer fees . I struggle to see where a name change of a station is anything but a minor issue.

 

[ToDarrenIsToDo]

Personally I used to live where seven sisters is now and I could not care less what the station is called if it helps put extra cash in the coffers for transfer fees . I struggle to see where a name change of a station is anything but a minor issue.

The name of the train station really means little if nothing really. It's a train station, I don't see why so many people are sad about us changing its name so we get a better sponsorship deal.

The stadium is in the same place pretty much, the same.matchday experience is there for everyone, the same journey and experience all the way down to the same songs about the Lane being sung.

If a train station name change helps get us more money I'm all for it and think it's the right thing to do. We all get as close to the old Tottenham Hotspur we could have hoped for when ENIC were looking at how and where to redevelop. That's more than good enough for me

 

[worcestersauce]

The name of the train station really means little if nothing really. It's a train station, I don't see why so many people are sad about us changing its name so we get a better sponsorship deal.

The stadium is in the same place pretty much, the same.matchday experience is there for everyone, the same journey and experience all the way down to the same songs about the Lane being sung.

If a train station name change helps get us more money I'm all for it and think it's the right thing to do. We all get as close to the old Tottenham Hotspur we could have hoped for when ENIC were looking at how and where to redevelop. That's more than good enough for me

To be fair the fact that we call the ground White Hart Lane is really down to the station as opposed to the road, it's where people headed in order to watch the Spurs.
That said I still agree with you, to change the name to anything else, Love lane for example would have me spitting feathers but naming a station Tottenham Hotspur is fine by me.

 

[arnoldlayne]

Quite a few gooner comments after this article - not sure agree with this article

https://www.theguardian.com/comment...tish-greed-white-hart-lane-tottenham-hotspurs

theguardian.com

Football’s name-changing fetish shows the game’s infected with greed | Anthony Clavane

Anthony Clavane

5-7 minutes


What’s in a name? Everything, if you’re a football fan. The sport has always been driven by finance, but the post-1992 fetish for name-changing has taken commercialisation to a whole new level. And it’s spilling into our public spaces.

History, tradition and community are all high on the list of the reasons why long-suffering supporters stay loyal to their teams. It is fashionable to caricature those who campaign against the corporate rebranding of their clubs as traditionalist dinosaurs. But in an era when local neighbourhoods have become fractured, clinging to the original name of your team, stadium and even local railway station has become one of the few remaining signifiers of community spirit.

Which is why even Spurs-supporting north Londoners are attempting to resist the name “White Hart Lane” being consigned to the dustbin of history. It has been reported that Tottenham Hotspur’s spanking, new, state-of-the-art, 62,000-seater ground, which finally opens next month with a home game against Crystal Palace – and will host the Lilywhites’ last five home matches of the season – will be renamed with rumours that it will be called the Nike Stadium.

Spurs chairman Daniel Levy insists that no such deal has been agreed, but another equally-controversial decision made on Sunday has now appeared to bring that dreaded moment much closer. For Levy and his fellow Spurs directors have successfully lobbied the London mayor, Sadiq Khan, and Transport for London, to rename White Hart Lane railway station as “Tottenham Hotspur”. Which means that north London’s traditionalist dinosaurs – or loyal fans as I prefer to call them – will surely suffer a double whammy. The name White Hart Lane will be eradicated completely from the area, erased from history by those Stalinist corporate entities determined to commercialise public space, appropriate working-class culture and gentrify local neighbourhoods.

Football stadiums were originally named after the districts they were constructed in. With the advent of the Premiership in 1992, however, elite clubs transformed themselves into brands, becoming cash machines for oligarchs, sheikhs and finance capitalists. Tottenham’s bitter rivals did it with the Emirates – as did Brighton with the Amex and Manchester City with the Etihad – which has allowed Arsenal, as a commercial company, to dominate the whole of its catchment area. Similarities do not end there – Gillespie Road tube station was renamed Arsenal in 1932.

Changing the name of the overground station in the club’s catchment area to Tottenham Hotspur is a huge blow to the area’s heritage. White Hart Lane is the station’s historic name. As a petition by local residents points out: “It reflects the road and ward … the heritage of the football club is to keep the name the same rather than turn an entire area into nothing more than a fanfare for a football club.”
Spurs promise to put money back into the local community. But the Gunners had promised to pay £7m towards transport improvements, including upgrading Holloway Road and Drayton Park stations – and this has clearly not happened. Local residents in Finsbury Park and Highbury feel alienated. As the Green party co-leader Siân Berry has noted, the renaming of the White Hart Lane station “opens up the slippery slope” towards other well-known stations and the network being “cluttered up with corporate branding”.

Whatever next? Knightsbridge, Home of Harrods? Virgin Euston? Burberry by Bond Street?

For my book Moving The Goalposts I interviewed Hull City fans who successfully stopped their club being rebranded as Hull Tigers. “My dad invested so much time and so much money on City,” one fan told me. “He went for decades. These clubs are the product of the city, of their local areas. The owners should be custodians of their clubs’ history and heritage. Whenever I go to the football I feel that my old man’s with me. It’s a lot deeper than a name change. It crystallises what we’re about as a community.”

Football’s fetish for name-changing is the latest illustration of how the sport, in the 21st century, has been infected by greed – how the beautiful game has been transformed from a paternalistic, relatively egalitarian sport into a global entertainment industry dominated by rapacious mega-brands. As Simon Kuper, the co-author of Soccernomics, puts it: “The true story of the Premier League is almost all about money.”

For the past 27 years, many football fans have been priced out of football. Since the 1990s, the cost of the average football match ticket has risen by 600%, making regular attendance something that only a certain strata of society can afford. This shift in the demographic of the game’s support had been anticipated by a 1991 FA report that noted how, in a consumer society, the leisure sector moved “upmarket so as to follow the affluent middle-class consumer”.

But such gentrification is now being resisted both on and off the pitch – both inside and outside the ground. Local north Londoners are pushing back against corporate domination. The idea of local pride – a sense of shared values, belonging and community – lives on. If there is hope it lies in the traditionalist dinosaurs.

• Anthony Clavane is a sports writer

 

[TheChosenOne]

I always wondered did Arsenal pay the money they promised to local transport facilities and other empty promises to residents ? Conscience money eh?

Secondly Chelsea FC should now be called Fulham Broadway FC.

 

[buckley]

For me I could not care less what the station is called but if for some reason I can't fathom out it gives D.Levy extra leverage with naming rights then for me the change is fine . I have obviously no idea but I have read somewhere that when doing deals with large companies things such as twitter followers plays a part and I wondered if by calling it Tottenham stadium station or whatever would have an effect on social media or indeed with possible sponsors ?.

 

[worcestersauce]

Quite a few gooner comments after this article - not sure agree with this article

https://www.theguardian.com/comment...tish-greed-white-hart-lane-tottenham-hotspurs

theguardian.com

Football’s name-changing fetish shows the game’s infected with greed | Anthony Clavane

Anthony Clavane

5-7 minutes


What’s in a name? Everything, if you’re a football fan. The sport has always been driven by finance, but the post-1992 fetish for name-changing has taken commercialisation to a whole new level. And it’s spilling into our public spaces.

History, tradition and community are all high on the list of the reasons why long-suffering supporters stay loyal to their teams. It is fashionable to caricature those who campaign against the corporate rebranding of their clubs as traditionalist dinosaurs. But in an era when local neighbourhoods have become fractured, clinging to the original name of your team, stadium and even local railway station has become one of the few remaining signifiers of community spirit.

Which is why even Spurs-supporting north Londoners are attempting to resist the name “White Hart Lane” being consigned to the dustbin of history. It has been reported that Tottenham Hotspur’s spanking, new, state-of-the-art, 62,000-seater ground, which finally opens next month with a home game against Crystal Palace – and will host the Lilywhites’ last five home matches of the season – will be renamed with rumours that it will be called the Nike Stadium.

Spurs chairman Daniel Levy insists that no such deal has been agreed, but another equally-controversial decision made on Sunday has now appeared to bring that dreaded moment much closer. For Levy and his fellow Spurs directors have successfully lobbied the London mayor, Sadiq Khan, and Transport for London, to rename White Hart Lane railway station as “Tottenham Hotspur”. Which means that north London’s traditionalist dinosaurs – or loyal fans as I prefer to call them – will surely suffer a double whammy. The name White Hart Lane will be eradicated completely from the area, erased from history by those Stalinist corporate entities determined to commercialise public space, appropriate working-class culture and gentrify local neighbourhoods.

Football stadiums were originally named after the districts they were constructed in. With the advent of the Premiership in 1992, however, elite clubs transformed themselves into brands, becoming cash machines for oligarchs, sheikhs and finance capitalists. Tottenham’s bitter rivals did it with the Emirates – as did Brighton with the Amex and Manchester City with the Etihad – which has allowed Arsenal, as a commercial company, to dominate the whole of its catchment area. Similarities do not end there – Gillespie Road tube station was renamed Arsenal in 1932.

Changing the name of the overground station in the club’s catchment area to Tottenham Hotspur is a huge blow to the area’s heritage. White Hart Lane is the station’s historic name. As a petition by local residents points out: “It reflects the road and ward … the heritage of the football club is to keep the name the same rather than turn an entire area into nothing more than a fanfare for a football club.”
Spurs promise to put money back into the local community. But the Gunners had promised to pay £7m towards transport improvements, including upgrading Holloway Road and Drayton Park stations – and this has clearly not happened. Local residents in Finsbury Park and Highbury feel alienated. As the Green party co-leader Siân Berry has noted, the renaming of the White Hart Lane station “opens up the slippery slope” towards other well-known stations and the network being “cluttered up with corporate branding”.

Whatever next? Knightsbridge, Home of Harrods? Virgin Euston? Burberry by Bond Street?

For my book Moving The Goalposts I interviewed Hull City fans who successfully stopped their club being rebranded as Hull Tigers. “My dad invested so much time and so much money on City,” one fan told me. “He went for decades. These clubs are the product of the city, of their local areas. The owners should be custodians of their clubs’ history and heritage. Whenever I go to the football I feel that my old man’s with me. It’s a lot deeper than a name change. It crystallises what we’re about as a community.”

Football’s fetish for name-changing is the latest illustration of how the sport, in the 21st century, has been infected by greed – how the beautiful game has been transformed from a paternalistic, relatively egalitarian sport into a global entertainment industry dominated by rapacious mega-brands. As Simon Kuper, the co-author of Soccernomics, puts it: “The true story of the Premier League is almost all about money.”

For the past 27 years, many football fans have been priced out of football. Since the 1990s, the cost of the average football match ticket has risen by 600%, making regular attendance something that only a certain strata of society can afford. This shift in the demographic of the game’s support had been anticipated by a 1991 FA report that noted how, in a consumer society, the leisure sector moved “upmarket so as to follow the affluent middle-class consumer”.

But such gentrification is now being resisted both on and off the pitch – both inside and outside the ground. Local north Londoners are pushing back against corporate domination. The idea of local pride – a sense of shared values, belonging and community – lives on. If there is hope it lies in the traditionalist dinosaurs.

• Anthony Clavane is a sports writer

What a load of old claptrap, as a Tottenham boy I can say that in all the years I lived round the corner from White Hart lane it never meant the train station. How does the Guardian allow this level of nonsense masquerading as sports writing, to compare naming a station with changing the name of a club is pathetic, does he think we'd accept or the club would even think of changing the name of the club to Tottenham Tigers.

 

[Hoopspur]

As it happens I don't think White Hart Lane is a very descriptive name for that particular station. It's a bloody long road that stretches all the way to Wood Green. I could understand if it were called something else very local (other than TH), but WHL is hardly useful as a marker.

 

[easley91]

Calling it Tottenham Hotspur is perfectly fine. I don't see any issues with it personally.