The Naming Rights Thread

[LexingtonSpurs]

Cheers dovahkiin but doesn't UEFA disallow stadium sponsor names being used in the CL.?

I think it has as much to do with a Sponsor wanting to be associated with a "winner". 3 consecutive CL spots is not an aberration.

But, had we missed, I am sure doubts would have been raised about our ability to keep our players, and keep our position among the top-4 in the league.

 

[truebluespur]

I know it’s another way to make money, it will be done, but I hate stadiums named after some brand or company... Chemical Bank Arena or even just one word, Gazprom (Emirates). It’s so sad everything has to be branded...

I love that our stadium was White Hart Lane and would dearly love our new stadium to be along the same lines first and foremost, and the sponsor very much secondary

 

[danielneeds]

I know it’s another way to make money, it will be done, but I hate stadiums named after some brand or company... Chemical Bank Arena or even just one word, Gazprom (Emirates). It’s so sad everything has to be branded...

I love that our stadium was White Hart Lane and would dearly love our new stadium to be along the same lines first and foremost, and the sponsor very much secondary

That’s all well and good, but you do realise this stadium is going to cost close to £1bn. Would you rather have a stupid branded name on top, or see the likes of Kane, Alli and Eriksen sold to pay the debts? Because it will have to be paid.

 

[absolute bobbins]

So, I've just realised (been told) something. We aren't the only guys in town looking for naming rights partner at the moment. Crossrail/Elizabeth line is currently reviewing tenders for their Launch Partner and it's in a similar price range to what has been reported about us.

Whether you like it or not, TFL is a much bigger deal than Spurs.

 

[CoopsieDeadpool]

So, I've just realised (been told) something. We aren't the only guys in town looking for naming rights partner at the moment. Crossrail/Elizabeth line is currently reviewing tenders for their Launch Partner and it's in a similar price range to what has been reported about us.

Whether you like it or not, TFL is a much bigger deal than Spurs.

Even to get their brand around the world?. The CL & PL are literally broadcast around the globe weekly / fortnightly, so what do TFL do / have, to compete with that ? (Genuine question, I lie down in Cornwall, so I can't even pretend to know anything about this ).

 

[absolute bobbins]

Even to get their brand around the world?. The CL & PL are literally broadcast around the globe weekly / fortnightly, so what do TFL do / have, to compete with that ? (Genuine question, I lie down in Cornwall, so I can't even pretend to know anything about this ).

Every single tourist uses it and it has 1.37 billion annual passengers

 

[CoopsieDeadpool]

Every single tourist uses it.

Yeah I can understand that. But as big as TFL is, I still don't think that the global recognition of CL & PL brands, something that is beamed around the world & literally watched by millions (or even billions?) of people every week, can be outweighed by something that people 'may pay attention to' while they're out sightseeing ?

Don't know if I've explained that very well? People will specifically turn up, or tune in to watch team X play at The Naming Rights Stadium. Whereas TFL has people turning up who may notice that there's another name/brand attached to it, but they're really using them to get to wherever they want to go.

 

[mark87]

Every single tourist uses it and it has 1.37 billion annual passengers

 

[absolute bobbins]

Yeah I can understand that. But as big as TFL is, I still don't think that the global recognition of CL & PL brands, something that is beamed around the world & literally watched by millions (or even billions?) of people every week, can be outweighed by something that people 'may pay attention to' while they're out sightseeing ?

Don't know if I've explained that very well? People will specifically turn up, or tune in to watch team X play at The Naming Rights Stadium. Whereas TFL has people turning up who may notice that there's another name/brand attached to it, but they're really using them to get to wherever they want to go.

You make some points but any stadium sponsor can't be used to refer to the stadium name in UEFA competitions. Also some yokel watching Spurs in the Urals or Xinjaing is less valuable to a brand than someone in London be it tourist or commuter because they're basically a pre-qualified audience by virtue of location.

The figure I've been told was that minimum suggested bids of £41 million per annum for all of the available slots (six available) which can be bid for as a block or individually. TFL have set that opening price because Tube Advertising works and they have the data to back it up.

 

[CoopsieDeadpool]

You make some points but any stadium sponsor can't be used to refer to the stadium name in UEFA competitions. Also some yokel watching Spurs in the Urals or Xinjaing is less valuable to a brand than someone in London be it tourist or commuter because they're basically a pre-qualified audience by virtue of location.

The figure I've been told was that minimum suggested bids of £41 million per annum for all of the available slots (six available) which can be bid for as a block or individually. TFL have set that opening price because Tube Advertising works and they have the data to back it up.

Thank you for your responses this morning @absolute bobbins . Hopefully you understand I wasn't being argumentative, and was (because I don't live up there) just trying to understand why TFL may be competition for naming rights.

So I appreciate you taking the time to explain it to me.

I still have a feeling that THFC & TFL may be seeking different types of sponsors, though. Maybe something like a monumentally massive travel firm for TFL (Etihad & the likes) , as they could do each-other a favour via mutual advertising, whilst Levy seeks a different route, like the previously mentioned FedEx, or HP etc etc.

 

[dovahkiin]

salt probably required
the_rocket on ftl:
I've been told from someone who fits advertising around stadiums (including ours) that we have got sponsorship deal agreed already. No idea why there would be a delay in announcing it unless there contractual type stuff that is still being finalised.

I asked who it was, and they said they couldn't remember but it's a new-ish company whatever that means?

 

[Lilbaz]

salt probably required
the_rocket on ftl:
I've been told from someone who fits advertising around stadiums (including ours) that we have got sponsorship deal agreed already. No idea why there would be a delay in announcing it unless there contractual type stuff that is still being finalised.

I asked who it was, and they said they couldn't remember but it's a new-ish company whatever that means?

Might not mean naming rights. We will have loads of different sponsors advertised around the stadium including aia.

 

[FreddieYid]

I’m not sure commiting finances to a very expensive, long term naming deal for a football stadium is the kind of thing a ‘new’ company or brand would do.

That kind of investment would be a major risk and require an unbelieveable adspend for brand that isn’t established, which given he cites them as ‘new-ish’ and can’t remember their name, it would seem they are.

That’s not to say that it couldn’t be some brand from the Far East that just doesn’t have the exposure in this part of the World.

 

[Spursmatty87]

Surely levy would want to wait until the end of the transfer window. If we’ve got a good deal he ain’t gonna want other teams thinking they can get more money out of us.

 

[CoopsieDeadpool]

Surely levy would want to wait until the end of the transfer window. If we’ve got a good deal he ain’t gonna want other teams thinking they can get more money out of us.

I can't see as it would make much difference to be honest? It's not as though we'll agree a naming rights deal & be given that fee in one massive lump.

 

[Lilbaz]

I can't see as it would make much difference to be honest? It's not as though we'll agree a naming rights deal & be given that fee in one massive lump.

Wages? Not just for new players, currently negotiating new deals.
Although think we are at a stage now where pleading poverty would be counterproductive.

 

[CoopsieDeadpool]

Wages? Not just for new players, currently negotiating new deals.
Although think we are at a stage now where pleading poverty would be counterproductive.

No, I agree with you. But I think @Matty miller was suggesting that announcing the naming rights deal before the end of the transfer window would mean clubs will ask for more in transfer fees because we've just signed a mega-bucks deal?

 

[Bulletspur]

No, I agree with you. But I think @Matty miller was suggesting that announcing the naming rights deal before the end of the transfer window would mean clubs will ask for more in transfer fees because we've just signed a mega-bucks deal?

Yes, that is what I believe he meant, something which I also agree

 

[Lilbaz]

No, I agree with you. But I think @Matty miller was suggesting that announcing the naming rights deal before the end of the transfer window would mean clubs will ask for more in transfer fees because we've just signed a mega-bucks deal?

Which we could easily counter by saying we have a £billion stadium to pay for.
As said the naming rights deal would not be a lump sum but say £20m a year, that agents might use to try and get higher wages.
My point is that our turnover has reached a point and we are trying to attract players that arguing points like that would be counterproductive.

If we plead poverty to elite players they wont come.

 

[worcestersauce]

Which we could easily counter by saying we have a £billion stadium to pay for.
As said the naming rights deal would not be a lump sum but say £20m a year, that agents might use to try and get higher wages.
My point is that our turnover has reached a point and we are trying to attract players that arguing points like that would be counterproductive.

If we plead poverty to elite players they wont come.

It's a bit of a balance, tell the selling club we ain't got no money and the player we rolling in it.
Camera 5 showing an almost complete new roof panel right in front of it, starting to move north now.