Levy's masterplan for Spurs to invade the United States

mawspurs

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Spurs are continuing to grow their brand across the pond. Tottenham Hotspur are set to return once again this summer to the United States of America and it's all part of a carefully laid out plan.

Source: Football London
 

Pellshek

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#4
I've always thought PL clubs' obsession with Asia was pretty misguided, so I'm glad to see us focusing on the States instead.

In general I think the tangible benefits from overseas fandom are kinda overstated, but it is important for branding and prestige reasons. As such, USA > Asia. Yes, there's 2 billion people in Asia, or whatever it is, so we should nurture our brand there, but for now and the foreseeable future our US/NFL ties seem more important.
 

Lilbaz

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#5
I've always thought PL clubs' obsession with Asia was pretty misguided, so I'm glad to see us focusing on the States instead.

In general I think the tangible benefits from overseas fandom are kinda overstated, but it is important for branding and prestige reasons. As such, USA > Asia. Yes, there's 2 billion people in Asia, or whatever it is, so we should nurture our brand there, but for now and the foreseeable future our US/NFL ties seem more important.
We are focussing on both. If it wasn't for the world cup we'd probably have an end of season trip to asia as previously.
 

Armstrong_11

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#6
We are focussing on both. If it wasn't for the world cup we'd probably have an end of season trip to asia as previously.
I wouldn't be surprise if we send an XI team to HK or China during the summer.

We can't leave Oz out too. It needs to be a global invasion.
 
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#7
Being a World Cup year, I can't imagine that too many first team players will make the trip so soon after the tournament.
 
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#8
I've always thought PL clubs' obsession with Asia was pretty misguided, so I'm glad to see us focusing on the States instead.

In general I think the tangible benefits from overseas fandom are kinda overstated, but it is important for branding and prestige reasons. As such, USA > Asia. Yes, there's 2 billion people in Asia, or whatever it is, so we should nurture our brand there, but for now and the foreseeable future our US/NFL ties seem more important.
The States is more important financially. No good having 50 million fans in China when very few if them can afford to buy a Sours shirt. American sports fans however have a lot of disposable income and are known to spend big on sports team memorabilia, TV pay per view or sports packages, trips overseas to watch games etc. This makes much more sense than focusing on Asia
 

Lilbaz

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#9
The States is more important financially. No good having 50 million fans in China when very few if them can afford to buy a Sours shirt. American sports fans however have a lot of disposable income and are known to spend big on sports team memorabilia, TV pay per view or sports packages, trips overseas to watch games etc. This makes much more sense than focusing on Asia
Chinas middle class will be bigger than americas soon as will their spending power. Add in the other asian countries and asia is a bigger market than the states.
Also we football has less competition in asia from other sports.

The middle class in china earning between $9000-34000 a year will be 76% of the population by 2024.
 
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#10
Chinas middle class will be bigger than americas soon as will their spending power. Add in the other asian countries and asia is a bigger market than the states.
Also we football has less competition in asia from other sports.

The middle class in china earning between $9000-34000 a year will be 76% of the population by 2024.
Studies say China will overtake the states, but the truth is China have been 5 years away from overtaking them for 20 years now. Gdp per capita in China is just over 8000 dollars a year, which is below every single western country, and below most eastern european countries.
 

Lilbaz

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#11
Studies say China will overtake the states, but the truth is China have been 5 years away from overtaking them for 20 years now. Gdp per capita in China is just over 8000 dollars a year, which is below every single western country, and below most eastern european countries.
"They have been 5 years away from over taking them for 20 years now". No they haven't.
Even gdp it was always forcast for them overtaking america in the 2020's.
Wage growth has been between 11-9% for the last 5 years.
 
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#12
"They have been 5 years away from over taking them for 20 years now". No they haven't.
Even gdp it was always forcast for them overtaking america in the 2020's.
Wage growth has been between 11-9% for the last 5 years.
GDP per capita in the states is almost 58000 dollars compared to 8000 in China. No way that China will make that up anytime soon, even if the US stays stagnant which it won’t. But lets say that the US wage is zero, and the Chinese growth remains at 10 percent (unlikely) then it would take 21 years for China to draw level. Truth is that Chinese economy has grown exponentially on the back of cheap labour, but as the middle class grows the Chinese will no longer works for the same low pay meaning that China will lise the competitive edge that they got rich from. Not the mention the period of automation we are likely to enter in the next few years which will make cheap manual labour redundant. Sorry, but i don’t see the Chinese ever having the same standards of living as we have in the West. Not in the foreseeable anyway
 

Lilbaz

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#13
GDP per capita in the states is almost 58000 dollars compared to 8000 in China. No way that China will make that up anytime soon, even if the US stays stagnant which it won’t. But lets say that the US wage is zero, and the Chinese growth remains at 10 percent (unlikely) then it would take 21 years for China to draw level. Truth is that Chinese economy has grown exponentially on the back of cheap labour, but as the middle class grows the Chinese will no longer works for the same low pay meaning that China will lise the competitive edge that they got rich from. Not the mention the period of automation we are likely to enter in the next few years which will make cheap manual labour redundant. Sorry, but i don’t see the Chinese ever having the same standards of living as we have in the West. Not in the foreseeable anyway
They don't need to draw level though. They just have to have enough to spend on spurs merch and watch us on tv.

As i said we should focus on america and asia. The tv deals for premier league are roughly the same for china and america. Add in the other asian countries, the premier league gets more from asia.
 
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#14
They don't need to draw level though. They just have to have enough to spend on spurs merch and watch us on tv.

As i said we should focus on america and asia. The tv deals for premier league are roughly the same for china and america. Add in the other asian countries, the premier league gets more from asia.
I don’t want to turn this into a huge debate. I think the US fans are worth more comercially as they tend to be quite fanatical about their chosen sports teams.

Plus TV money is shared amongst all clubs in the PL, whereas merchandise, which i think the Americans will be worth much more, will benefit the club directly

However, i accept that both markets are huge, and my first reply about them not been able to afford the shirts was more of an exaggeration.

As a Spurs fan, i would obviously be happy with the additional support regardless of where it came from if it benefited the club, and helped us to compete.

I also think that the States may be a more realistic target for us. The Chinese (or Asians in general) have been into the Premier League for slightly longer (10-15 years) so the teams that dominated in the early part of that period, Arsenal, Man U, Chelseas etc, all have a foothold there already.

The States on the other hand, are relatively new to Premier League exposure, and are still in their early years. Spurs have a good chance of taking advantage of this now that we are a good team again.

I read today that Spurs have more supporters clubs in America than any other Premier League team, so this is a good place to start, and we can use that as a platform to expand.

In regards to Asia, i do think we need to take advantage in South Korea and our rise in popularity due to the Son connection
 
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