- Nov 24, 2013
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Ah yes, I remember the 'prune juice' comments. Funny that Sugar was an integral part of the commercialisation of football but I can imagine that he must be aghast to see what it has turned into.It is a valid reason to raise wages and we have offered improved contracts and are buying new players.
Premier league ffp was brought in to limit (what alan sugar called) the prune juice effect. Where any increase in revenue went straight into the pockets of agents and players so that the club itself saw no real benefit.