- Aug 1, 2011
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I think I have an answer for why we'll have a shield... and why it's probably not going away for the entirety of our Nike kit deal...
Think of other Nike clubs or even countries... Man City, Chelsea, England, Barcelona, Atletico Madrid, Athletic Bilbao, Malaga etc...
All their badges come in shield form, they can effectively be mass produced and stitched on like patches. Our badge isn't quote so friendly that way and has to be embroidered. I suspect Nike won't embroider it, for whatever reason (COST) and find it easier and cheaper to mass produce shirts with a simple stitch pattern. Therefore, we end up with a shield, to allow it to be stitched to the shirt easily. It occurred to me when I looked at the shield on the image above and it was apparent that the cockerel wasn't embossed, it is flat to the shield, meaning no embroidery required.
It's probably as a result of Nike developing a process and production line which suits the fact that they've always had clubs with shield motifs (Arsenal and Man Utd before in England for example)
So, yeah, It's almost certainly not about history, design or any other fanciful notion... it's a money thing, pure and simple and if Nike are paying us a bucketload to produce our shirts for us then we just have to accept it's their way or the highway!
Oh and as a side note, I don't mind the idea of having a shield, I just really do not like the shape of the one on the recently leaked shirt. Much prefer the idea of something more closely related to the 60s style.
I don't agree whatsoever with the theory behind the shield having anything to do with cost or Nike finding it easier to produce.
In the same way we can't Fuck with the the sponsor or manufacturers logo, they can't fuck with our badge without our say so.
At the end of the day it will have been either a directive from the club or one of a number of designs proposed by Nike, each with their own story and the club buying into it and signing off on it.
It's certainly not a case of 'it's their way or the highway' when it comes to what they want to do with our badge.
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